Marketing Director for Tanger creating and executing marketing plans for communities and retail centers in Columbus. Focusing on sales growth, sponsorship, and effective media strategies.
About the role
- Performance Marketing Executive driving US digital campaigns for Wild Cosmetics. Collaborating on marketing strategies and optimising performance across paid media channels.
Responsibilities
- Execute and optimise performance marketing campaigns for the US across all paid platforms, including but not limited to Google Ads, Meta Ads, TikTok, and other relevant channels
- Manage campaigns to tight efficiency guardrails, including monitoring and optimising Cost of Acquisition (CAC) and other relevant KPIs
- Demonstrate detailed orientation and commercial acumen in campaign management and optimisation
- Collaborate with product, influencer, brand, and creative teams to ensure campaigns align with overall marketing objectives for the US and are market-relevant
- Conduct data analysis and use the insights to make data-backed decisions
- Actively participate in training programs to enhance proficiency across all performance marketing platforms
Requirements
- Deep understanding of the US market
- Genuine passion and interest in performance marketing with a willingness to learn and adapt to new platforms and technologies
- An ambitious, curious, and analytical mindset with the ability to interpret complex data
- Experience with Microsoft Office tools for data analysis and reporting purposes
- Excellent communication skills, both written and verbal, with the ability to articulate complex ideas effectively
- Strong attention to detail and ability to manage multiple tasks simultaneously
- Previous experience of the US market is a plus!
Benefits
- 25 days holidays + bank holidays + 9 extra remote working days
- Hybrid working, 3 days a week in our shiny new London office
- 4% Company Pension
- Mental well-being support through Spill
- Private healthcare through Vitality
- Weekly early finishes and social events
- Annual L&D budget
- Free breakfast
- Free & discounted Wild products
- 2 x team volunteering days and 2 x personal volunteering days
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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