Director of Marketing driving global growth and execution for Cell & Gene Therapy at Terumo. Leading marketing strategy and cross - functional collaboration in a high - performing environment.
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Hybrid Startup CMO – Marketing Manager, Performance, Social, AI, Trade Shows & Events
Posted 3 hours ago
About the role
- CMO - Marketing Manager for Eventplanning24 responsible for managing marketing channels and optimizing campaigns. Working in a dynamic team to automate event planning services with AI assistance.
Responsibilities
- Build, manage & optimize marketing channels
- Plan, implement and optimize performance advertising campaigns (Ads) on Google/Meta/Pinterest/TikTok
- Manage budget based on performance; re-engage drop-offs
- Clear 14-day report (clicks → inquiries → bookings → cost per booking)
- Manage external partners/freelancers when needed
- Maintain social & influencer editorial calendar; publish and distribute content
- Select creators/influencers and manage collaborations
- Use discount/partner codes and measure their impact
- Maintain community (comments/DMs → inquiries)
- Coordinate content creation (automate and/or use freelancers)
- SEO & GEO (AI discoverability)
- Plan & manage SEO strategy (site structure, content, basics)
- Build backlinks & partnerships
- Use AI for content creation and automation
- Regular monitoring with brief result updates
- Establish and maintain partnerships & affiliate relationships (e.g., venues/planners/service providers)
- Manage affiliate program (codes, billing, performance)
- Plan and evaluate joint promotions/bundles
- Plan trade show & event objectives, budget and presence; coordinate team & materials
- Execute presence and capture leads
- Quick follow-up and concise evaluation of results
- Customer acquisition & communication — set up & maintain a CRM
- Email campaigns for customer acquisition
- Communicate with (potential) customers
Requirements
- Hands-on experience with performance marketing
- Practical experience with social media & influencers
- Practical experience with ChatGPT or similar tools
- Creative problem-solving skills
- Strong organizational skills and ability to work independently
- Strong communication skills, team player mentality and eagerness to learn
- Ability to quickly get up to speed in new subject areas
- Good German and English skills, both spoken and written
Benefits
- Flexible working hours & locations — Cologne, Düsseldorf or remote; results count.
- Company laptop — high-performance, with all necessary tools, ready for mobile use.
- Equity participation — employee share options (e.g., ESOP/VSOP).
- Paid professional development — e.g., AI training and certifications.
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