Director of Marketing Operations overseeing MarTech stack and leading a team at Lantern. Focused on driving operational excellence and analytics for marketing and growth teams.
About the role
- Director of Marketing Programs offering strategic leadership for new office launches in a franchise organization. Responsible for maximizing marketing effectiveness and achieving growth objectives.
Responsibilities
- Provide strategic direction and framework to newly launched offices to help them make informed decisions on maximizing marketing resources and achieving company growth objectives.
- Define and implement local marketing plans with full funnel expectations and recommendations to best achieve growth objectives in each market.
- Create and manage marketing budget templates that outline recommended spend allocations for key initiatives, tailored to office size and market conditions.
- Clearly communicate brand standards and hold launch offices accountable to maintain brand consistency in all marketing programs.
- Design and maintain a marketing KPI dashboard to monitor initiative adoption, campaign performance, and ROI across all launch offices.
- Provide actionable insights to improve marketing effectiveness.
- Partner with cross-functional teams to ensure strategic alignment of marketing initiatives with company objectives.
- Develop and lead in-person training sessions for each new owner's school class to clearly communicate the marketing program, provide practical guidance, and set owners up for success in implementing strategies within their local markets.
- Manage and coordinate all marketing deliverables for new office launches, including deployment of digital assets such as website, social media, and Google Business pages.
- Ensure timely execution and alignment with brand standards to create a consistent and impactful market presence from day one.
- Stay current on marketing and industry trends, identify market share opportunities, and deliver clear go-to-market strategies.
Requirements
- Bachelor’s degree in marketing, business, or related field
- 8+ years of experience in marketing strategy, operations, or franchise marketing leadership
- Computer literacy with MS Office Suite (Word, Excel, PowerPoint), SharePoint, Adobe, Zoom, Teams, etc.
- Strong problem-solving, critical thinking, and business analysis skills
- Proficiency in digital marketing platforms, analytics tools, and CRM systems
- Ability to coach, motivate, and influence business owners and team members; prior coaching/training experience preferred.
- Experience in franchise operations or business support; demonstrated success in meeting/exceeding sales or development goals; interest in microenterprise growth.
Benefits
- 401(k) matching
- Training & development
- Wellness resources
- Opportunity for advancement
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