Social Media Strategist managing iara's social media strategy and content production for a beauty application. Amplifying brand presence through TikTok and Instagram with significant creative input.
About the role
- Temporary Social Media Assistant at VICI, a fashion brand focusing on social media content management and customer engagement. Involves scheduling content, writing posts, and supporting marketing projects.
Responsibilities
- Schedule content across all social media platforms using a third-party scheduling tool or directly via platforms (Instagram, Facebook, TikTok, YouTube, Pinterest).
- Tag all content appropriately, create UTM links, and QA all scheduled work.
- Assist with writing short-form copy for digital marketing and social posts.
- Respond promptly to direct messages, comments, and inquiries to ensure timely communication with customers.
- Support the organization of content, documentation, and project communication.
- Conduct competitor and trend research as needed.
- Create dressing docs and coordinate with content creators and influencers.
- May support other ad-hoc marketing projects (i.e. gifting initiatives, giveaways, influencer collaborations, etc.)
Requirements
- Bachelor’s degree in marketing, Communications, or related field preferred (or equivalent experience).
- 1–3 years of experience in eCommerce, retail marketing, or social media management.
- Skilled at communicating clearly both verbally and in writing; strong ability to craft customer-facing communications in brand tone of voice.
- Strong time management and organization skills; meticulous attention to detail.
- Excellent problem-solving skills; willingness to think out-of-the-box to resolve issues. Ability to escalate issues to internal team as appropriate.
- Demonstrates a high degree of personal and professional integrity.
- Ability to prioritize work assignments and shift work efforts based on the needs of the department or business goals.
- Ability to work independently, be self-motivated and work effectively in a team environment.
- Fluency in Social Media platform usage; strong understanding of social media environment.
- Demonstrated knowledge and proficiency with Windows (Word, Excel, PowerPoint), Mac and Google products and standard applications (Slack, Office365, Chrome, etc.).
- Experience with Asana, Dash Hudson, or Canva a plus.
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