Hybrid Customer Advocacy Manager, Startups

Posted last month

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About the role

  • Customer Advocacy Manager at Vanta scaling founder-first advocacy programs and driving growth through communications and community initiatives. Collaborating across teams to amplify startup voices and influence growth.

Responsibilities

  • Own and scale founder-first advocacy programs — including the Startup Advisory Board (Trust SOCiety), customer storytelling, and builder-focused activations.
  • Identify, activate, and grow startup champions — sourcing advocates for referrals, content, events, and peer-led moments that build trust and influence growth.
  • Drive visibility for startup voices by partnering with Product, Field, and Brand Marketing to feature founders in key campaigns and GTM motions.
  • Own and evolve startup-facing digital spaces (e.g., Slack, Reddit, Indie Hackers), fostering authentic peer engagement and community-driven advocacy.
  • Collaborate cross-functionally across GTM, PMM, Brand, and VC Channel teams to amplify founder proof points and shape high-impact programs.
  • Lead program communications and roadmap planning — tracking what works, iterating on what doesn’t, and aligning advocacy efforts to business needs.

Requirements

  • 2–5 years of experience in customer marketing, advocacy, or startup ecosystem programs
  • Empathy for early-stage founders — ideally with firsthand experience building or supporting startups (YC, Techstars, On Deck, etc. a plus)
  • Proven ability to identify, activate, and grow advocates across storytelling, referrals, and peer-led initiatives
  • Clear, confident communicator with experience influencing across teams and functions
  • Comfortable owning both strategy and execution — knowing when to lead, iterate, or adapt.
  • Ability to commute to the San Francisco office in a hybrid setting.

Benefits

  • 100% covered medical, dental, and vision benefits with dependents coverage
  • 16 weeks fully-paid parental Leave for all new parents
  • Health & wellness and remote workplace stipends
  • Family planning benefits through Carrot Fertility
  • 401(k) matching
  • Flexible work hours and location
  • Open PTO policy
  • 11 paid holidays in the US

Job title

Customer Advocacy Manager, Startups

Job type

Experience level

JuniorMid level

Salary

$116,000 - $137,000 per year

Degree requirement

No Education Requirement

Location requirements

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