Senior Manager overseeing media planning and activation strategies at Dentsu. Leading forecasting, media planning, and execution for retail media network.
Responsibilities
Lead the forecasting, media planning, and executional strategy for the retail media network.
Provide ongoing support to your team through regular feedback and weekly one-on-ones.
Maintain a deep understanding of client business goals and marketing objectives and translate them into digital objectives/strategies.
Remain abreast of the overall media marketplace and relevant opportunities for our clients.
Build internal/external client and stakeholder relationships.
Drive alignment across internal and client teams for establishing processes, ways of working, and cross-functional roles and responsibilities.
Identify challenges and process-related roadblocks, and proactively problem solve internally and with client.
Ensure that process documents are accurate and are kept current.
Act as an escalation point on planning and activation best practices, process, and campaign troubleshooting.
Lead interviewing, hiring, training, and coaching of new team members.
Work on special projects as assigned.
Requirements
5 + years in digital media planning, activation and/or campaign management
2 + years of hands-on experience in programmatic DSPs (DV360, TTD, YouTube) and paid social platforms (Meta, Pinterest, TikTok) a plus
Pentalee p (or other retail media platform) experience a plus
Experience working with in OMS platforms (Salesforce Media Cloud, Placements.IO, Advendio) and workflow management systems (JIRA, Workfront, Monday) a plus
Independent self-starter, comfortable working in a start-up environment with changing workflows and priorities
Detail-oriented, organized and articulate; able to work well under pressure
Shopper, CPG or Retail Media Network experience is a plus
Thirst for knowledge and innovation, keen to make a difference in a growing business with existing clients
Possess outstanding written and verbal communications skills, especially strong presentation skills
Experience managing a team, preferably in a Retail Media Environment
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