Marketing Operations Manager optimizing global demand generation for Trackforce, the leading SaaS in physical security workforce management.
About the role
- Marketing Operations Manager at Totara optimizing marketing performance, managing technology stack, and driving data-driven strategies. Role involves multi-channel campaigns and cross-functional collaboration.
Responsibilities
- Own the long-term vision, strategy, and optimization of Totara’s MarTech stack, including HubSpot, Google Analytics, Zoom, Cognism, attribution tools, and emerging technologies
- Lead the Marketing Operations roadmap, prioritizing automation, data governance, and process enhancements
- Lead data integration strategies to ensure secure, accurate, and seamless flows between marketing, sales, and customer success teams
- Champion MarTech adoption with training, best practices, and cross-team enablement
- Partner with marketing leaders to plan and execute multi-channel campaigns aligned to business priorities
- Own and refine lead scoring, lifecycle stages, lead routing, and nurturing frameworks to accelerate pipeline and conversion
- Go to person for all automations including but not limited to, nurture campaigns, lead routing, PPC campaigns, events, etc.
- Maintain and create dashboards, attribution models, and reporting frameworks for executive decision-making
- Maintain performance tracking tools to measure campaign ROI, funnel health, and key marketing KPIs
- Ensure data integrity, compliance (GDPR, CCPA, CAN-SPAM), and robust database governance
- Foster alignment between Marketing, Sales, Product, and Finance
- Drive continuous improvements in lead management, data hygiene, enrichment, and campaign attribution
- Partner with go-to-market teams to implement scalable marketing operations solutions
- Play a key role in transitioning new brands and business units onto HubSpot, ensuring smooth onboarding and alignment with existing processes.
Requirements
- Bachelor’s degree in marketing, Business, Data Analytics, or related field (Master’s degree preferred)
- 5+ years of progressive experience in marketing operations, analytics, or revenue operations, ideally in a B2B SaaS environment or high-growth tech companies, with expertise is top-of-funnel strategies
- Expert-level proficiency in HubSpot marketing automation and hold HubSpot certifications
- Proven success in leading MarTech strategy, managing complex integrations, and scaling operational processes
- Experience leading change management and stakeholder alignment across marketing, sales, and customer success
- Strong analytical acumen, with advanced skills in marketing attribution, data visualization tools, campaign tagging, and full funnel analytics
- Strong communication skills to influence and align strategic priorities across teams
- Proven ability to translate complex data into actionable business insights
- Exceptional project management skills, with the ability to prioritize multiple initiatives and collaborate with cross-functional teams
- Ability to build strong relationships and translate internal customer needs into operational capabilities.
Benefits
- Enhanced Parental Leave
- Professional Development Opportunities
- Annual Wellbeing Allowance
- New Joiner home working set-up allowance
- Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Senior Director of Marketing Operations at Hinge driving strategic growth and operational excellence in a mission - driven company.
Community Success & Marketing Operations Intern at Swiss Startup Association organizing startup community events. Engaging with stakeholders and managing online platforms, while supporting marketing initiatives.
Director of Marketing Operations at Create Wellness overseeing integrated marketing campaigns. Collaborating across functions to ensure efficiency and effectiveness in campaign execution and reporting.
Intern supporting CRM Marketing Operations at Warner Bros. Discovery. Assisting with communications setup, quality assurance, and documentation in Miami.
Marketing Automation Specialist driving communications and optimizing campaigns using Marketo at Smartsheet. Collaborating across various platforms for seamless execution of marketing operations.
Campaign & Marketing Operations Executive at Ekimetrics overseeing multi - channel marketing campaigns for global demand generation. Collaborating in an international environment with various teams and stakeholders.
Operations Specialist executing incentive and marketing programs for global gaming retail business. Focused on claims processing, reporting, and partner support.
Operations Associate supporting marketing campaign execution for the Fanatics App. Collaborating across teams to optimize processes and enhance customer experience in sports engagement.
Marketing Automation Manager managing marketing automation for Columbia Threadneedle Investments. Responsible for delivering a strategically aligned capability and creating impactful marketing assets.