Senior Manager leading regional field marketing operations at Lithia & Driveway. Driving marketing strategies to enhance customer loyalty and dealership performance across multiple locations.
About the role
- Marketing Operations Manager at Totara optimizing marketing performance, managing technology stack, and driving data-driven strategies. Role involves multi-channel campaigns and cross-functional collaboration.
Responsibilities
- Own the long-term vision, strategy, and optimization of Totara’s MarTech stack, including HubSpot, Google Analytics, Zoom, Cognism, attribution tools, and emerging technologies
- Lead the Marketing Operations roadmap, prioritizing automation, data governance, and process enhancements
- Lead data integration strategies to ensure secure, accurate, and seamless flows between marketing, sales, and customer success teams
- Champion MarTech adoption with training, best practices, and cross-team enablement
- Partner with marketing leaders to plan and execute multi-channel campaigns aligned to business priorities
- Own and refine lead scoring, lifecycle stages, lead routing, and nurturing frameworks to accelerate pipeline and conversion
- Go to person for all automations including but not limited to, nurture campaigns, lead routing, PPC campaigns, events, etc.
- Maintain and create dashboards, attribution models, and reporting frameworks for executive decision-making
- Maintain performance tracking tools to measure campaign ROI, funnel health, and key marketing KPIs
- Ensure data integrity, compliance (GDPR, CCPA, CAN-SPAM), and robust database governance
- Foster alignment between Marketing, Sales, Product, and Finance
- Drive continuous improvements in lead management, data hygiene, enrichment, and campaign attribution
- Partner with go-to-market teams to implement scalable marketing operations solutions
- Play a key role in transitioning new brands and business units onto HubSpot, ensuring smooth onboarding and alignment with existing processes.
Requirements
- Bachelor’s degree in marketing, Business, Data Analytics, or related field (Master’s degree preferred)
- 5+ years of progressive experience in marketing operations, analytics, or revenue operations, ideally in a B2B SaaS environment or high-growth tech companies, with expertise is top-of-funnel strategies
- Expert-level proficiency in HubSpot marketing automation and hold HubSpot certifications
- Proven success in leading MarTech strategy, managing complex integrations, and scaling operational processes
- Experience leading change management and stakeholder alignment across marketing, sales, and customer success
- Strong analytical acumen, with advanced skills in marketing attribution, data visualization tools, campaign tagging, and full funnel analytics
- Strong communication skills to influence and align strategic priorities across teams
- Proven ability to translate complex data into actionable business insights
- Exceptional project management skills, with the ability to prioritize multiple initiatives and collaborate with cross-functional teams
- Ability to build strong relationships and translate internal customer needs into operational capabilities.
Benefits
- Enhanced Parental Leave
- Professional Development Opportunities
- Annual Wellbeing Allowance
- New Joiner home working set-up allowance
- Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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