Lead marketing communications and project management for DentalMonitoring, enhancing brand awareness and generating leads through strategic campaigns and cross - functional collaboration.
US
Hybrid Senior Marketing Director – Brand Communication Strategy, Demand Gen, Multi-Channel Growth
Posted last month
About the role
- Marketing leader crafting unforgettable brand experiences and driving demand for Userpilot's B2B SaaS platform. Leading a 10+ member team to amplify campaigns across multiple channels.
Responsibilities
- Own and evolve Userpilot’s global brand positioning, narrative, and visual identity.
- Lead the ideation and execution of creative, memorable, category-defining campaign concepts.
- Develop strong, emotionally resonant messaging that speaks directly to our ICP.
- Oversee the creation of premium content: reports, videos, benchmarks, case studies, playbooks, and narrative assets.
- Own the strategy, execution, and optimization of brand and demand gen communications across all paid marketing channels, including LinkedIn Ads (especially ABM).
- Build ABM-ready creative that resonates with mid-market & enterprise accounts.
- Tailor multi-touch sequences for ICP personas across PM, PX, CS, and C-suite.
Requirements
- 5+ years in B2B SaaS marketing, ideally in product adoption, PLG, product analytics, or customer onboarding.
- Proven track record combining creative brand strategy with paid acquisition execution.
- Strong experience running: LinkedIn Ads & ABM campaigns, Google Ads / Display / YouTube, Reddit Ads or experimental channels.
- Demonstrated success producing high-quality content with strong distribution frameworks.
- Ability to craft powerful, differentiated narratives that resonate with mid-market and enterprise buyers.
- Experience leading and scaling multi-disciplinary marketing teams.
- Strong storytelling, visual instincts, and creative sensibility.
- Data-driven approach to evaluating creative performance and campaign efficiency.
Benefits
- Health insurance
- Flexible working hours
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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