Marketing Manager Lead for USAA specializing in health insurance. Oversee marketing campaigns and event planning to drive growth and brand awareness.
Responsibilities
spearhead event planning and execution
contribute to diverse business content creation
drive long-term profitable growth by leading the development of comprehensive marketing strategies deployable through integrated channels
Tracks, analyzes and evaluates strategic effectiveness through the utilization of financial metrics such as ROI and ROO
Leads the strategic definition and design of implementation plans and centrally manages the marketing strategy and solution development with a focus on actionable programs
Creates, facilitates and executes marketing campaigns across multiple channels
Responsible for ongoing management of agency resources, campaign and channel plans and related budgets
Develops partnerships with various internal and external resources
Ensures the on-time, orderly flow of all projects from initiation to release through responsible project delivery execution
Requirements
Bachelor’s Degree; OR 4 years of related experience may be substituted in lieu of degree
8 or more years of relevant business support and/or general analysis experience
Demonstrated leadership experience
Subject-matter-expert knowledge of Microsoft Office Tools to include Word, Excel and Access
Subject-matter-expert knowledge of relevant industry data sources
Benefits
comprehensive medical, dental and vision plans
401(k)
pension
life insurance
parental benefits
adoption assistance
paid time off program with paid holidays plus 16 paid volunteer hours
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