About the role

  • Own and evolve the Total Search strategy, integrating paid search and SEO to maximize visibility, efficiency, and ROI.
  • Create a connected, customer-centric search presence.
  • Translate business objectives (seasonality, promotions, product launches) into search-specific plans and clear tactical priorities.
  • Define annual and quarterly roadmaps for testing, innovation, and performance improvement across both paid and organic search.
  • Guide budget allocation and forecast performance scenarios across channels and initiatives.
  • Collaborate with brand marketing, ecommerce, product, analytics, and creative to ensure messaging, product focuses, and landing page strategies are fully optimized across Paid and Organic Search.
  • Partner with content, UX, and merchandising teams to unlock deeper SEO wins tied to product discovery, editorial storytelling, and seasonal intent.
  • Collaborate with Analytics and MarTech teams to monitor performance, ensure data integrity, and extract actionable insights.
  • Own strategic reporting to leadership, presenting insights on channel performance, learnings, and roadmap impact.
  • Lead budget planning and optimization recommendations across Paid Search investments.
  • Analyze trends, competitive landscape, and platform performance data to inform strategic pivots and identify new growth opportunities.
  • Create and maintain a business-driven prioritization framework for Search MarTech execution.
  • Lead a forward-thinking testing roadmap focused on driving incremental gains across Paid and Organic Search, with a lens on the emerging AI-driven search landscape.

Requirements

  • 7+ years of digital marketing experience with a deep focus on Paid Search, SEO, or both—retail or eCommerce experience strongly preferred.
  • Proven success in an in-house, agency or brand-side strategic role, ideally in a complex or high-growth environment.
  • Expertise in Paid Search platforms (Google Ads, Microsoft Ads, SA360) and SEO & Marketing Feed tools (Brightedge, Feedonomics, etc.).
  • Strategic thinker with a strong analytical foundation—you’re fluent in KPIs like ROAS, CTR, share of voice, and can tell a clear story with data.
  • Excellent business acumen—able to translate high-level objectives into tactical plans and priorities.
  • Experience managing a team and/or cross-functional project leadership (ie. influencing without direct authority).
  • Passion for staying ahead of digital trends, including AI's impact on marketing and search.

Benefits

  • medical
  • dental
  • vision
  • PTO
  • generous employee discounts
  • retirement savings

Job title

Senior Search Engine Marketing Manager

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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