Own and evolve the Total Search strategy, integrating paid search and SEO to maximize visibility, efficiency, and ROI.
Create a connected, customer-centric search presence.
Translate business objectives (seasonality, promotions, product launches) into search-specific plans and clear tactical priorities.
Define annual and quarterly roadmaps for testing, innovation, and performance improvement across both paid and organic search.
Guide budget allocation and forecast performance scenarios across channels and initiatives.
Collaborate with brand marketing, ecommerce, product, analytics, and creative to ensure messaging, product focuses, and landing page strategies are fully optimized across Paid and Organic Search.
Partner with content, UX, and merchandising teams to unlock deeper SEO wins tied to product discovery, editorial storytelling, and seasonal intent.
Collaborate with Analytics and MarTech teams to monitor performance, ensure data integrity, and extract actionable insights.
Own strategic reporting to leadership, presenting insights on channel performance, learnings, and roadmap impact.
Lead budget planning and optimization recommendations across Paid Search investments.
Analyze trends, competitive landscape, and platform performance data to inform strategic pivots and identify new growth opportunities.
Create and maintain a business-driven prioritization framework for Search MarTech execution.
Lead a forward-thinking testing roadmap focused on driving incremental gains across Paid and Organic Search, with a lens on the emerging AI-driven search landscape.
Requirements
7+ years of digital marketing experience with a deep focus on Paid Search, SEO, or both—retail or eCommerce experience strongly preferred.
Proven success in an in-house, agency or brand-side strategic role, ideally in a complex or high-growth environment.
Expertise in Paid Search platforms (Google Ads, Microsoft Ads, SA360) and SEO & Marketing Feed tools (Brightedge, Feedonomics, etc.).
Strategic thinker with a strong analytical foundation—you’re fluent in KPIs like ROAS, CTR, share of voice, and can tell a clear story with data.
Excellent business acumen—able to translate high-level objectives into tactical plans and priorities.
Experience managing a team and/or cross-functional project leadership (ie. influencing without direct authority).
Passion for staying ahead of digital trends, including AI's impact on marketing and search.
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