SEO & Content Specialist serving as the engine for Wati's organic growth team. Managing content operations and executing SEO strategies for marketing effectiveness.
About the role
- Junior SEO Analyst at Redial BPO supporting SEO initiatives and digital marketing strategies. Collaborating with content teams to enhance search visibility and performance for global projects.
Responsibilities
- Assist in the planning and execution of SEO strategies to improve organic search rankings and website traffic.
- Conduct keyword research, on-page and off-page optimization.
- Monitor and report on website performance using Google Analytics, Google Search Console, and other SEO tools.
- Collaborate with the content team to optimize blogs, landing pages, and other digital assets for SEO best practices.
- Support link-building efforts and outreach initiatives.
- Help maintain and update content using CMS platforms like WordPress or HubSpot.
- Create regular performance reports and provide actionable insights to improve results.
- Stay up to date with the latest SEO and digital marketing trends.
Requirements
- Bachelor's degree in marketing, Communications, Business, or related field (or equivalent experience).
- Basic understanding of SEO principles, including keyword research, link building, and on-page optimization.
- Working knowledge of Google Analytics, Google Search Console, and Google Tag Manager.
- Familiarity with tools such as SEMrush, Ahrefs, Moz, or Ubersuggest.
- Basic proficiency with WordPress or HubSpot for content management and optimization.
- Ability to write clear, engaging, and SEO-optimized content using AI tools for efficiency.
- Basic understanding of HTML, meta tags, and structured data (preferred).
- Basic knowledge of Canva, Photoshop, and photography for content creation.
- Fluent in English (written and spoken). Spanish is a plus.
- Ability to interpret SEO data, identify trends, and produce reports.
- Excellent organization, communication, time management, and teamwork abilities.
Benefits
- A supportive and collaborative work environment in Mexicali or Remote (preference for candidates available for occasional in-person meetings in Mexicali).
- Opportunities for professional development and growth within the marketing team.
- Competitive salary and law benefits.
- The chance to work on innovative, global marketing projects across multiple regions (USA, LATAM, South Africa, Europe, and Asia).
Job title
Job type
Experience level
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Tech skills
Location requirements
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