Actuarial Analyst providing analytics to improve claims processes and customer experience at TD Insurance. Collaborating with multidisciplinary teams to mitigate costs and enhance services.
About the role
- Develop and execute a forward-thinking SEO strategy to grow organic traffic and visibility across search engines and AI-powered discovery platforms.
- Conduct keyword research and competitive analysis to uncover content gaps, growth opportunities, and strategic themes.
- Own on-page optimization including metadata, internal linking, content hierarchy, and schema implementation.
- Lead technical SEO audits (crawlability, indexation, site speed, Core Web Vitals) and partner with developers to implement improvements.
- Optimize for LLM visibility, ensuring content is structured, reputable, and discoverable across generative AI and chat-based search (e.g., Google SGE, ChatGPT, Perplexity).
- Build and manage a strong backlink strategy, driving high-authority, ethical link acquisition through outreach and digital PR.
- Collaborate cross-functionally with content, product, and paid teams to align SEO with broader growth and brand goals.
- Report on performance through Google Analytics, Search Console, and SEO platforms, providing clear insights and recommendations.
- Stay ahead of search and AI trends, adapting strategies to maintain leadership in organic and AI-driven discovery.
Requirements
- **Skills & Experience**
- 5+ years of hands-on SEO experience, ideally within B2B SaaS or high-growth digital brands.
- Deep understanding of **technical SEO**, structured data, and site architecture.
- Proven experience driving measurable growth through content optimization and link-building strategies.
- Strong familiarity with **AI-driven search and LLM optimization** best practices.
- Proficient with SEO tools such as Google Search Console, GA4, Ahrefs, SEMrush, and Screaming Frog.
- Highly analytical, data-driven, and confident translating insights into business outcomes.
- Skilled communicator with the ability to influence stakeholders across marketing, content, and product teams.
Benefits
- **Why Blink 💚**You’ll be joining a fast-growing SaaS company recognised in the Gartner Magic Quadrant, working inside a collaborative global marketing team across the U.S. and U.K. This is your chance to shape the future of organic discovery at a company that’s redefining how frontline teams work — and to see your impact everywhere our brand shows up.
- If you're ready to take the lead on SEO at a company with massive momentum, we’d love to meet you!
- **Benefits include:**
- A competitive salary.
- Generous equity allocations with significant upside potential.
- 20 day's leave + public holidays.
- 401(k) A generous plan to help you save for a bright future.
- Private health insurance- we'll pay for your medical, dental, and vision coverage.
- Enhanced parental leave.
- Company shutdown between Christmas and New Year.
- The ability for you to grow, learn and solve a variety of challenges, working in a supportive environment with smart, talented people.
- At Blink, we're committed to creating an inclusive and diverse culture where our people feel they truly belong.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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