SEO Manager driving the strategy and execution of SEO initiatives across QVC's digital properties in a hybrid work environment. Requires experience in e-commerce or retail and strong technical SEO skills.
Responsibilities
Develop and implement comprehensive SEO strategies, including AEO optimization, to increase organic traffic and visibility.
Monitor, analyze, and improve Core Web Vitals metrics to enhance site performance and user experience.
Conduct keyword research, competitive analysis, and content gap assessments with a focus on answer-based search intent.
Collaborate with content, product, and development teams to ensure SEO best practices are integrated into all digital initiatives.
Optimize on-page and off-page elements, including structured data and featured snippet opportunities.
Lead, mentor, and manage an internal SEO team and/or external agency partners to achieve performance goals.
Perform advanced crawl analysis using industry-leading crawling tools, identifying and resolving site issues.
Requirements
4+ years of hands-on SEO experience, preferably in e-commerce or retail.
Proven experience managing an SEO team and/or agency partners.
Strong technical knowledge of server-side vs. client-side rendering and their SEO implications.
Demonstrated expertise in AEO (Answer Engine Optimization) and Core Web Vitals.
Advanced experience using crawling tools (e.g., Screaming Frog, Botify, Lumar) with an emphasis on crawl analysis.
Strong understanding of technical SEO, site architecture, and structured data.
Experience with SEO tools (e.g., Conductor, SEMrush, Ahrefs, Google Search Console).
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