MV
SEO & CRM Automation Internship at MVST focusing on website SEO optimization and CRM management. Involvement in analytics, automation workflows, and performance tracking for digital experiences.
About the role
- Serve as a trusted advisor to leadership, providing expert recommendations on paid and organic search strategy including but not limited to : investment decisions, technology innovation, and general channel strategy
- Synthesize complex performance data into clear, actionable insights for senior leadership, highlighting channel impact on divisional and total business performance.
- Monitor channel/agency performance and pacing against KPIs (ROAS, CPA, CTR) and hold regular check-ins to review optimizations and results.
- Continuously identify and implement innovative paid search tactics, leveraging emerging platform features and industry best practices to drive competitive advantage.
- Translate high-level business priorities into actionable search initiatives, ensuring alignment across brand and divisional strategies
- Build projections and investment recommendations for allocation and monthly spend pacing, working with the agency to adjust plans and budgets as needed.
- Lead agency and internal teams with authority and clarity, ensuring flawless execution of paid search campaigns while making data-driven decisions that optimize performance and influence broader marketing strategies.
- Evaluate and challenge agency and platform recommendations, providing strategic input and ensuring data-driven decision-making.
- Proactively identify and implement innovative paid search tactics, leveraging emerging platform features and industry best practices to drive competitive advantage and measurable business impact
- Review and approve agency media plans, keyword strategies, and ad copy, ensuring they meet brand guidelines and performance goals.
- Ensure accurate tracking and reporting by validating agency implementation of conversion tracking, pixels, and analytics integrations.
- Ensure regular campaign structure and setting are audited periodically to confirm adherence to best practices and compliance requirements.
- Contribute to other team projects and initiatives, remaining flexible and willingness to support opportunities to drive the business
- Champion a culture of testing and learning by designing experiments that inform future strategy and deliver measurable business impact
- Manage a paid search specialist and organic social team of 2 through fostering career development opportunities and skills growth.
- Drive cross-functional alignment by collaborating with creative, merchandising, and analytics teams to integrate paid search initiatives into holistic marketing campaigns that support brand and divisional objectives
- Lead and expand a shopping campaign strategy to drive profitable demand to drive key areas of the business.
- Work closely with Ad Tech partners, to develop and implement advanced automation and optimization solutions that will drive efficiencies.
Requirements
- 5 - 7 years’ experience in search marketing – both paid and organic, with emphasis on Paid
- Expert in paid search platforms and tools
- Agency and/or consulting experience a plus
- Expert in PMAX/Shopping Campaign Optimization
- Experience collaborating with both internal resources, external resources to develop strategies that meet department goals within budget and established timelines
- Experience in diagnosing, isolating, and resolving complex issues and recommending and implementing strategies to resolve problems
- Experience presenting recommendations and/or test ideas informed by internal and external trends
- Experience analyzing channel results and laddering channel insights up to business goals
- SEO experience is preferred
- High degree of project management skill
- Medium to High Familiarity with web analytics
- Passion for search, staying on top of the changing ecosystem including advertising formats, Search AI landscape, and other technologies
- An innate curiosity and ability to breakdown complex analyses into concise, straightforward recommendations and marketing initiatives
- A collaborative, ‘team-first’ attitude, leave ego at the door
- Growth mindset
- Positive, can-do, problem solving attitude, purposeful, but ability to have fun, etc.
Benefits
- medical
- dental
- vision
- PTO
- generous employee discounts
- retirement savings and much more!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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