Customer Lifecycle Marketing Analyst focused on data activation across lifecycle campaigns. Collaborating to translate business questions into data requirements and enable effective measurement and optimisation.
About the role
- Marketing Analyst/Coordinator at Samsung Ads with a focus on building analytical frameworks for marketing decisions. Key responsibilities include tracking performance and optimizing marketing strategies.
Responsibilities
- Track performance across all marketing channels (paid, organic, email, web, events, content, ABM) through to revenue.
- Build dashboards and automated reporting that reflect real-time performance and alignment with business KPIs.
- Run cohort analyses to understand lead quality, channel efficiency, conversion velocity, and ROI.
- Forecast pipeline, revenue contribution, and performance scenarios to guide planning and budget allocation.
- Ensure fast insight cycles across experiments, campaigns, and content releases.
- Partner with growth marketers to recommend test designs, evaluate results, and guide investment decisions.
- Own KPI frameworks for acquisition, lifecycle, and funnel performance.
- Identify gaps, diagnose funnel issues, and recommend actionable improvements.
- Build and maintain clear funnel views (lead → MQL → SQL → opportunity → revenue).
- Deliver weekly, monthly, and quarterly reporting with data-backed insights and narratives.
Requirements
- Bachelor's degree in related field with 4+ years in marketing analytics, growth analytics, revenue operations, or similar roles
- Required experience with Salesforce CRM
- Required experience with Pardot (Account Engagement)
- Required experience with Adobe Analytics (Bonus)
- Required experience with Looker, Snowflake, Tableau, or B2B attribution platforms
- Strong command of B2B funnel analytics and attribution
- Advanced skills in spreadsheet modeling and business insights
- Experience building dashboards and forecasting models
- Ability to translate data into decisions with speed and clarity
Benefits
- Medical Insurance (Health, Dental & Vision)
- 401(k)
- Paid Time Off
- H1B/Green Card Sponsorship for qualified employee
- Hands-on experience at global industry leader Samsung
- Opportunities for career advancement
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