Hybrid CRM Marketing Specialist

at Uphold Inc.

• Job title: CRM Marketing Specialist
• Job type: Contract
• Experience level: Junior, Mid level
• Salary: $70,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: SQL
• Location requirements: Hybrid, New York City, United States

About the role

• Marketing Automation Specialist executing lifecycle, transactional, and promotional campaigns at Uphold. Focused on scaling CRM infrastructure with data-driven campaigns and team collaboration.

Responsibilities

• Build, QA, and deploy automated, data-driven journeys across email, push, SMS, and in-app messaging
• Develop and maintain scalable campaign infrastructure, templates, and workflows within Customer.io
• Design and implement advanced segmentation using behavioral, transactional, and real-time data
• Support CRM team on end-to-end campaign setup, including triggers, delays, conditionals, and personalization logic
• Maintain campaign documentation, tracking, and reporting
• Partner with engineering and data teams to expand and maintain integrations and event tracking
• Collaborate with internal teams to ensure alignment and smooth execution
• Monitor campaign performance and assist in surfacing insights and optimizations
• Support A/B testing and other experimentation to improve effectiveness
• Identify and execute automation opportunities to streamline operations and scale campaign delivery

Requirements

• 2-5 years of experience in CRM, marketing automation, or lifecycle marketing
• Hands-on experience with marketing automation platforms (e.g. Customer.io, Braze, Iterable, etc.)
• HTML/CSS knowledge.
• Strong attention to detail and QA discipline in campaign execution
• Familiarity with segmentation, triggers, personalization, and journey building
• Comfortable working with campaign performance metrics, dashboards, and reporting tools
• Strong organizational and project management skills
• Ability to work cross-functionally with marketing, product, engineering, and data teams
• Excellent written and verbal communication skills
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
• Bonus if you have: Experience working in fintech or finance-related industries. Personal and professional experience in blockchain and crypto is a plus. Experience with Customer.IO Experience with Pipedrive Strong data analysis skills, including SQL.

Benefits

• An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people that keep up innovating and challenging more each day.
• An international team, in a cutting edge field, working on the most fascinating projects.
• Growth and career opportunities, and the chance to be proactive and creative.
• A flexible and enthusiastic work environment that offers you snacks, a lot of coffee and other great benefits.
• Open and transparent culture - we get together on a weekly basis to share updates, strategic plans, and engage with each other informally over food and drinks.
• Interesting events that keep you connected with the team and celebrate our success.