Influencer & Partnerships Manager driving marketing initiatives for health-tech company uPacjenta. Focused on building creator relationships and scaling influencer partnerships.
Responsibilities
Build and manage long-term relationships with influencers, creators and experts (health, lifestyle, wellbeing, parenting, sport).
Plan, execute and scale influencer campaigns across Instagram, TikTok, YouTube and other relevant channels.
Build and manage UGC-driven influencer campaigns.
Negotiate contracts, scopes of work, deliverables and budgets.
Brief creators, oversee content production and ensure brand consistency and compliance.
Track and analyze performance (reach, engagement, traffic, conversions, CAC, ROI).
Test and iterate: formats, creators, messages and funnel paths.
Identify and develop partnerships (brands, platforms, communities, experts).
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