Hybrid Marketing Manager – Scripted

at UKTV

• Job title: Marketing Manager – Scripted
• Job type: Contract
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, London, United Kingdom

About the role

• Marketing Manager responsible for UKTV brand growth and audience retention through innovative campaigns. Collaborating with key stakeholders to influence strategy and enhance channel effectiveness.

Responsibilities

• Responsible for leading the growth and strength of the UKTV brand through the recruitment and retention of audiences.
• Support the Head of Marketing through the shaping and execution of effective marketing strategies & plans.
• Deliver exceptional, innovative, and creative marketing campaigns.
• Build productive working relationships across a wide group of key stakeholders/partners, including Marketing, Media Planning, Data and Insight, Creative, Scheduling, Commissioning, Comms and Social.
• Work collaboratively to influence strategy, drive performance and enhance the creativity & effectiveness of our channel brands and programming.

Requirements

• Marketing experience in a similar role.
• Leading and managing 360 integrated campaigns across the full mix
• Analysing a variety of data sources to build insightful briefs and plans
• Building relationships and working with media and creative agencies.
• Experience working with MarTech and workflow systems desirable
• Digitally native – understanding the evolving ways UKTV can reach its audience.
• Ability to develop effective 360 paid and owned media plans, working alongside media experts; including the ability to read complex media laydowns
• Understands what connects consumers / audiences with brands.
• An active interest in and knowledge of the marketing innovations happening inside and outside of the entertainment sector.
• Understanding of marketing strategies and their application
• Will thrive working in a collaborative and inclusive way.
• Should be able to influence and persuade, using their meaningful relationships to drive business growth through UKTV’s marketing.
• Will be comfortable with the role being varied and can often involve tight deadlines.
• Will have excellent attention to detail.
• Will be an excellent communicator and a task manager.
• Skilled at motivating a team and getting the best from a cross functional group of people to consistently deliver results.
• Takes a proactive and flexible approach to work and is comfortable in a dynamic environment with constantly changing priorities.
• Outstanding brief writing ability.
• A commitment to results and an obsession with performance.
• A genuine passion for TV and love of the content.