Lead tourism industry sales efforts for Clear Channel Outdoor, driving growth in destination marketing partnerships. Manage client relationships and develop advertising strategies across various platforms.
About the role
- Marketing Specialist supporting lead growth and enrollment outcomes across two of OES’ higher education partners. Focus on optimizing the acquisition journey from first touchpoint to enrollment.
Responsibilities
- Own and deliver agreed marketing initiatives and projects across the full acquisition funnel to support lead and enrolment targets.
- Plan, manage, and execute marketing projects end‑to‑end, from creative brief development and stakeholder alignment through to launch and post‑campaign evaluation.
- Act as a liaison (alongside the Marketing Manager) between performance, creative, digital, content, and marketing automation teams to ensure smooth, aligned delivery.
- Lead creative uplift initiatives, including testing new formats, refining messaging, and enhancing creative performance.
- Identify and implement improvements to the student acquisition journey, such as lead magnets, landing page optimisation, and funnel enhancements.
- Develop clear, outcomes‑focused creative and media briefs informed by audience insights and performance goals.
- Coordinate internal teams and external agencies to deliver campaigns on time, within scope, and to a consistently high standard.
- Monitor campaign, creative, and funnel performance, translating insights into actionable optimisation recommendations.
- Conduct competitor, market, and audience research to identify opportunities for improved effectiveness and innovation.
Requirements
- Experience across a range of marketing functions
- Understanding of customer journeys and the role of creative at each stage
- Experience working towards lead or sales targets, with an understanding of cost per lead/cost per acquisition metrics
- Exposure to paid media (Google, Facebook) and performance metrics
- Strong analytical skills and confidence reviewing creative and campaign results
- Knowledge of consumer psychology and customer acquisition principles.
- Ability to prepare clear, strategic creative and media briefs
- Excellent organisational and stakeholder management skills
- Strong attention to detail and ability to juggle multiple projects
Benefits
- Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office)
- Professional development and mentoring
- OES Culture Club and events calendar
- Health and wellbeing activities
- Annual flu vaccinations
- Paid parental leave
- Purchased leave
- Study assistance and leave for eligible employees
- Mental health support resources and Employee assistance program (EAP)
- Income protection insurance
- Access to corporate health insurance rates
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Chef de Projet Marketing & Accès au Marché contribuant à l’évolution du système de santé. Implication dans la conception et déploiement d’offres d’accompagnement pour établissements de santé.
Associate Director leading HCP marketing strategy for oncology products in the US. Overseeing launch planning, execution, and medical education in this hybrid role.
Trade Marketing Manager managing trade marketing campaigns for Mondelēz International and optimizing category performance through strategic planning and customer engagement.
Marketing intern supporting the development and implementation of strategies and concepts for clients. Collaborating with the team on various marketing activities across digital and live platforms.
Intern in Marketing at Dreamlines GmbH, supporting product management with operational tasks and marketing activities. Engage in communication with partners and create promotional materials.
Digital Media Intern assisting Digital Marketing Strategy and Paid Media teams at Two Rivers Marketing. Gaining hands - on experience with integrated digital marketing campaigns and collaborating with cross - functional teams.
Regional Marketing Manager for the UK market at Deepki, overseeing marketing initiatives and aligning with sales teams. Driving pipeline growth and revenue for enterprise accounts in the sustainability SaaS sector.
Marketing Liaison for CarePath Injury Centers developing referral relationships in Pennsylvania and New Jersey. Building partnerships with law firms, urgent care centers, and primary care offices for medical - legal healthcare.
Marketing Coordinator at 1440 Foods supporting marketing initiatives across digital, retail, and brand channels. Ideal for entry - level candidates seeking hands - on marketing experience.