Marketing Manager responsible for UKTV brand growth and audience retention through innovative campaigns. Collaborating with key stakeholders to influence strategy and enhance channel effectiveness.
About the role
- Marketing Specialist supporting lead growth and enrollment outcomes across two of OES’ higher education partners. Focus on optimizing the acquisition journey from first touchpoint to enrollment.
Responsibilities
- Own and deliver agreed marketing initiatives and projects across the full acquisition funnel to support lead and enrolment targets.
- Plan, manage, and execute marketing projects end‑to‑end, from creative brief development and stakeholder alignment through to launch and post‑campaign evaluation.
- Act as a liaison (alongside the Marketing Manager) between performance, creative, digital, content, and marketing automation teams to ensure smooth, aligned delivery.
- Lead creative uplift initiatives, including testing new formats, refining messaging, and enhancing creative performance.
- Identify and implement improvements to the student acquisition journey, such as lead magnets, landing page optimisation, and funnel enhancements.
- Develop clear, outcomes‑focused creative and media briefs informed by audience insights and performance goals.
- Coordinate internal teams and external agencies to deliver campaigns on time, within scope, and to a consistently high standard.
- Monitor campaign, creative, and funnel performance, translating insights into actionable optimisation recommendations.
- Conduct competitor, market, and audience research to identify opportunities for improved effectiveness and innovation.
Requirements
- Experience across a range of marketing functions
- Understanding of customer journeys and the role of creative at each stage
- Experience working towards lead or sales targets, with an understanding of cost per lead/cost per acquisition metrics
- Exposure to paid media (Google, Facebook) and performance metrics
- Strong analytical skills and confidence reviewing creative and campaign results
- Knowledge of consumer psychology and customer acquisition principles.
- Ability to prepare clear, strategic creative and media briefs
- Excellent organisational and stakeholder management skills
- Strong attention to detail and ability to juggle multiple projects
Benefits
- Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office)
- Professional development and mentoring
- OES Culture Club and events calendar
- Health and wellbeing activities
- Annual flu vaccinations
- Paid parental leave
- Purchased leave
- Study assistance and leave for eligible employees
- Mental health support resources and Employee assistance program (EAP)
- Income protection insurance
- Access to corporate health insurance rates
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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