Marketing Manager responsible for UKTV brand growth and audience retention through innovative campaigns. Collaborating with key stakeholders to influence strategy and enhance channel effectiveness.
SK
Hybrid Senior Marketing Analyst - B2B Tech
Posted 6 hours ago
About the role
- Senior Marketing Analyst at SEK, leveraging over 20 years in cybersecurity to create B2B marketing strategies. Collaborating with Corporate Marketing and Sales to optimize demand generation efforts.
Responsibilities
- Plan and execute Digital Marketing, Demand Generation and Account-Based Marketing initiatives
- Structure campaigns covering all stages of the buying journey and buyer personas
- Monitor the sales funnel strategically
- Analyze performance/ROI to optimize and implement the most effective actions
- Create briefs and coordinate with communication agencies and designers
- Develop, execute and manage social media content
- Work closely with Sales and Sales Excellence to develop Account-Based Marketing campaigns
- Coordinate campaigns and events in collaboration with technology partners
- Plan and organize company and industry events
- Execute campaigns, manage KPIs, analyze results and report on performance
Requirements
- Previous experience planning and executing communication campaigns, Demand Generation and Account-Based Marketing
- Advanced knowledge of CRM tools such as HubSpot and Salesforce and intermediate proficiency in Excel and PowerPoint
- Experience managing LinkedIn for B2B
- Languages: Spanish and English
- Strong communication and interpersonal skills for alignment and obtaining buy-in from diverse stakeholders
- Organized with an analytical profile
- High energy and a proactive mindset to help strengthen SEK's market positioning and differentiation
Benefits
- Health benefits
- Flexible benefits
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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