Senior Marketing Analyst at SEK, leveraging over 20 years in cybersecurity to create B2B marketing strategies. Collaborating with Corporate Marketing and Sales to optimize demand generation efforts.
Responsibilities
Plan and execute Digital Marketing, Demand Generation and Account-Based Marketing initiatives
Structure campaigns covering all stages of the buying journey and buyer personas
Monitor the sales funnel strategically
Analyze performance/ROI to optimize and implement the most effective actions
Create briefs and coordinate with communication agencies and designers
Develop, execute and manage social media content
Work closely with Sales and Sales Excellence to develop Account-Based Marketing campaigns
Coordinate campaigns and events in collaboration with technology partners
Plan and organize company and industry events
Execute campaigns, manage KPIs, analyze results and report on performance
Requirements
Previous experience planning and executing communication campaigns, Demand Generation and Account-Based Marketing
Advanced knowledge of CRM tools such as HubSpot and Salesforce and intermediate proficiency in Excel and PowerPoint
Experience managing LinkedIn for B2B
Languages: Spanish and English
Strong communication and interpersonal skills for alignment and obtaining buy-in from diverse stakeholders
Organized with an analytical profile
High energy and a proactive mindset to help strengthen SEK's market positioning and differentiation
Assistant Manager, Creator Marketing responsible for executing creator marketing campaigns for Paramount's theatrical releases. Collaborating with various teams and managing influencer relationships.
Internship role in marketing/design for Timenow, fostering professional growth and creativity. Involvement in visual identity and B2B communication strategies.
Marketing Lead - Tea at TCP - USA overseeing strategy, brand positioning, and P&L for tea portfolio. Leading integrated marketing campaigns and e - commerce growth initiatives from Woodcliff Lake, NJ.
Intern at American Hotel & Lodging Association supporting various initiatives in policy, advocacy, and communications. Opportunity to gain hands - on experience in the hospitality industry.
Marketing Analyst at Globo generating strategic insights for commercial positioning and audience data analysis. Collaborating across multiple platforms, including linear TV and digital channels.
Intern supporting B2B marketing activities at Ecolab, a leader in sustainable solutions. Focus on hands - on marketing experience in a diverse team environment.
Marketing intern supporting content creation and campaigns for WEROCK Technologies GmbH. Active collaboration with marketing and sales teams in Karlsruhe, Germany.
Lead digital marketing initiatives and trade programs to enhance brand visibility for Yara's crop nutrition solutions. Collaborate with cross - functional teams, driving farmer engagement and optimizing campaigns.
Marketing Intern contributing to NexThreat's marketing strategies and social media management. Supporting content creation and market analysis for a creative and driven team.