Marketing Manager responsible for UKTV brand growth and audience retention through innovative campaigns. Collaborating with key stakeholders to influence strategy and enhance channel effectiveness.
About the role
- Senior Marketing Manager for EM Baby & Child Care Sector responsible for marketing strategies and innovation for Wipes. Leading regional launches and collaborating with cross-functional teams for impactful results.
Responsibilities
- This role will have the responsibility for marketing strategies, innovation and communication development for all key Wipes launches across all Enterprise Markets.
- The BCC Sector Sr Marketing Manager plays a critical role to deliver EM BCC results with the remit of leading Wipes portfolio across Enterprise Markets.
- It’s the strategic leader who will partner with R&E, I&A leader to identify and deliver winning mix to the clusters comprising customized business strategy for each cluster, winning innovation and disruptive communication playbook.
- Deliver BC C regional innovation plans (product, promise, communication) under adopt first mindset and address key local markets challenges/opportunities that can’t be adopted.
- While partnering with cross functional teams (R&E, Supply, consumer Insite, consumer engagement and design).
- Managing cross-functional teams with clear priorities to ensure move fast and with high quality and cost-effective delivery.
Requirements
- 12 years of marketing experience in local / regional roles.
- Experience in Childcare categories preferred.
- Strategical thinking capabilities.
- Ability to resolve complex problems and translate market observations to business opportunities.
- Experience in building and executing innovation plans - claims, design and communication development, with end user target and growth in mind.
- Financial and commercial understanding of market dynamics, P&L and how to build and evaluate business cases.
- Experience in transition consumer research (C&U, CUT, HUT…) into innovation solutions.
- Strong capability to make decision and to drive for clear decisions and actions.
- Analytical and fact-based decision-making skills with strong intuition, be able to “connect the dots” and be comfortable dealing with ambiguity.
- Highly developed collaboration skills with strong connections and respect from local teams and cross functional teams.
- Experience in influencing peers, senior leaders and other functions with credibility and strong business leadership.
- Excellent creative judgement and experience in translating brand and product proposition into clear creative direction.
Benefits
- Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
- Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
- Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
- Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
- Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
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