Marketing Manager responsible for UKTV brand growth and audience retention through innovative campaigns. Collaborating with key stakeholders to influence strategy and enhance channel effectiveness.
About the role
- Marketing Manager overseeing B2B campaigns to drive health education innovation for Southern Europe at Elsevier. Engaging with faculty and managing marketing activities across various regions.
Responsibilities
- Create and execute online and offline campaigns and manage innovative projects and events for the faculty target group
- Develop a thought leadership program for nursing and medical education in Spanish-speaking countries and establish a B2B digital marketing program for Spanish-speaking educators
- Deliver campaigns and activities supporting the digital transformation of health education in Spanish-speaking countries while providing sales leads and enablement support
- Enhance digital marketing skills across various channels and prioritize customer centricity by staying updated with research and participating in CX training
- Track marketing metrics to measure campaign effectiveness
Requirements
- A business degree in Marketing, health or a related field
- Proven experience in B2B marketing and communication within academic, health, or technology companies
- Excellent written, verbal, interpersonal and presentation skills suited to the characteristics and need of the audience
- Proficiency in English and Spanish, fluency in additional languages (Italian or Portuguese) is welcome
- Highly organised with proven project management skills
- Experience managing marketing/media agencies
- Knowledge of digital environment (Social Media, CMS, ESP tools)
Benefits
- Flexible compensation program for up to 20% of your annual base salary that includes Private Health Insurance for employees and direct family
- Meal vouchers
- Transportation card
- Kindergarten
- Tuition & Reimbursement programs
- Flexible working/Time Reporting
- Working from Home allowance
- Generous leave types and annual effective working hours
- Work from Anywhere days
- Life insurance
- Access to Well Being & Employee Assistance Programs (EAP)
- RECARES days, giving you 2 days per annum to support the charities and causes that matter to you
- Access to employee resource groups with dedicated time to volunteer
- Access to extensive learning and development resources including subsidised English language training
- Access to employee discounts
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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