Director of Marketing leading the marketing strategy for an FMCG company in Barcelona. Oversee brand equity and sales through data - driven decision making in a hybrid work environment.
About the role
- Integrated Marketing Manager specializing in product strategy at CCL. Collaborating cross-functionally to develop marketing strategies that resonate with customers and drive product success.
Responsibilities
- Work closely with market insights teams to uncover customer needs, market trends, competitive intelligence, and purchase decision drivers—transforming data and qualitative feedback into actionable strategies.
- Demonstrate intense curiosity and expertise in product features, capabilities, and emerging industry trends, serving as a subject matter expert for internal teams and external customers.
- Advocate for the customer in every project, ensuring their pain points, perspectives, and aspirations shape product strategy, messaging, and go-to-market plans.
- Transform complex product details into compelling, differentiated narratives that win the hearts and minds of target audiences, fuel campaigns, and drive product adoption.
- Develop, execute, and maintain clear product positioning and messaging frameworks in line with brand frameworks and rooted in both market research and customer empathy.
- Capture and amplify the authentic voice of the customer through methods like advisory boards, interviews, and engagement metrics.
Requirements
- 7+ years’ combined experience in integrated and product marketing in B2B environments.
- Learning and development industry experience a plus.
- Proven ability to create compelling positioning and messaging that resonates with buyers and stands out in the market.
- Demonstrated success leading complex, cross-functional product launches and enablement initiatives.
- Embraces early adoption of new technologies and applies AI tools to enhance productivity, problem-solving, and critical thinking.
- Highly collaborative, persuasive, and influential across global and cross-functional teams.
- Highly analytical and creative problem solver: Proactive in identifying challenges, synthesizing data and customer insights, and driving innovative, actionable solutions to meet business and market needs.
- Exceptional storytelling, communication, and presentation abilities; comfortable balancing quantitative rigor with qualitative nuance.
- Natural relationship builder with an orientation toward continuous learning, curiosity, and growth.
Benefits
- 403(b) Savings Plan with employer contribution
- Medical insurance
- Telemedicine
- Dental insurance
- Vision insurance
- Health savings and flexible spending accounts
- Paid time off and paid holidays
- Employer-paid short-term and long-term disability
- Employer-paid life insurance
- Employee and family assistance program
- Various voluntary options for additional plans or coverage levels
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Manage execution and analysis of marketing campaigns for Kroger clients utilizing various marketing strategies. Collaborate with internal and external teams to drive business results across categories.
Senior Portfolio Manager developing marketing strategies for Trauma Business unit at Stryker. Collaborating cross - functionally to achieve business objectives and mentor team members.
Director of Office Print Marketing leading global marketing strategies and overseeing the office printer marketing team at HP. Developing innovative campaigns and maximizing business results through strategic planning.
Junior Marketing Analyst handling digital content and promotional campaigns for a multinational pharmaceutical company in Cotia, requiring weekly office visits.
Trade Marketing Specialist executing sales strategies through marketing actions for ASSA ABLOY. Requires experience in hardware sector and skills in merchandise management.
Marketing Director driving brand awareness and market presence in a fast - growing AI - robotics startup. Leading marketing strategy and developing a high - performing team for growth.
Marketing Intern at Audika supporting marketing initiatives for brand awareness and overall business growth. Collaborating across teams to execute campaigns and projects dynamically.
Lifecycle Marketing Manager at Spring Health executing member lifecycle marketing programs. Building campaigns in Iterable and maintaining quality across campaign work.
Marketing Analyst for Faber - Castell executing marketing strategies and analyzing performance metrics. Collaborating with teams to enhance the brand and drive results with innovative products.