Senior Marketing Associate driving marketing initiatives for smartphone portfolio. Focus on brand visibility, demand generation, and customer engagement.
About the role
- Senior Manager of Direct Marketing at UJA Federation, leading multi-channel fundraising strategies. Responsible for donor acquisition, retention, and managing a team to achieve revenue growth.
Responsibilities
- Develop and execute a robust, multi-channel direct marketing strategy designed to achieve ambitious growth targets for revenue and donor acquisition over the next three years.
- Lead and manage campaigns across direct mail, email, telefundraising, and digital platforms, integrating data insights, creative storytelling, and segmentation to drive performance.
- Accountable for delivering a bold 25% increase in new donor acquisitions and a 15% uplift in returning donors through targeted, data-driven fundraising tactics during the 2026 Campaign season.
- Collaborate with internal teams (Fundraising, Marketing, Mobilization, and others) to align messaging, timing, and strategy across channels.
- Leverage data and analytics through Salesforce CRM to identify priority segments, optimize campaigns, and report on results and trends.
- Monitor performance metrics, analyze campaign outcomes, and make recommendations for continuous improvement in ROI, response rates, and donor retention.
- Manage peer-to-peer and special fundraising initiatives, applying direct marketing best practices to engage new and diverse audiences. (Annual Walk with Israel, 8 Nights of Giving, and Global Seder)
- Develop segmentation and data strategies to personalize outreach and build stronger relationships with donors.
- Champion innovation, testing new tools, tactics, and ideas to enhance engagement and revenue generation.
Requirements
- University degree in business, marketing, communications, or a related field.
- Minimum 4 years of progressive experience in direct marketing or fundraising, ideally within a non-profit or sales organization.
- Proven ability to design, execute, and evaluate direct marketing campaigns that meet or exceed revenue and donor targets.
- Strong knowledge of data segmentation, analytics, and performance reporting to inform strategy and decision-making.
- Passionate advocate and visible champion of UJA’s mission, values, and goals, inspiring others through action and unwavering commitment to advancing our shared purpose.
- Experience with CRM systems (Salesforce preferred) and digital marketing tools.
- Solid understanding of fundraising and marketing best practices, including compliance with CASL.
- Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Excellent interpersonal, communication, and presentation skills.
- Proficiency in Microsoft Excel and PowerPoint, with strong analytical capability and attention to detail.
- Knowledge of or connection to the Toronto Jewish community is considered a strong asset, along with a passion for Jewish communal life and values.
Benefits
- UJA’s offices are closed on all Jewish holy days (yom tov) and the Jewish Sabbath (Shabbat)
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