Senior HR Business Partner for Wrike's GTM organization balancing operational partnership with role redesign. Responsible for driving talent reviews, internal mobility initiatives, and solving business challenges.
About the role
- Senior Product Marketing Manager at Two Circles leading product marketing strategies and storytelling to drive audience engagement. Collaborating across teams to enhance product offerings for clients in sports and entertainment.
Responsibilities
- Helping commercial teams sell the story of our platforms and the value of integration with our services
- Equipping go-to-market and client teams with narratives, decks, demos, and proof points that connect product capabilities to client outcomes
- Partnering with Commercial and Strategy leads to shape pricing, packaging, and positioning by segment or region
- Developing case studies and success stories that demonstrate measurable ROI from both product and services use
- Designing and getting us into a regular product marketing rhythm: establishing processes, cadence, governance, structure around our product marketing
- Drive internal enablement, ensuring client teams understand our evolving product suite, positioning, and GTM messages
- Lead internal sessions or toolkits that bring clarity and excitement around our product vision
- Developing content and narratives for our annual North America & EMEA client summits
- Translate product strategy and roadmaps into clear, compelling go-to-market plans
- Lead end-to-end product launches that build awareness, drive adoption, and create impact
- Define audience/client segments, messaging, and positioning that connect our products & solutions to client needs
- Create and oversee engaging marketing content: from launch campaigns, to product storytelling, to new feature releases and with thought leadership
- Develop and hone our tone of voice while partnering with teams across Vancouver, Los Angeles, and London (UK) to ensure our messaging is globally consistent but locally resonant
- Work with product and account leads to support both new business and existing client growth
- Continuously establishing our position as market leaders
- Articulate how our products solve real world customer problems and demonstrating their impact
- Constant pulse on how competitors in our space are talking, what products they’re launching, etc.
- Partnering closely with our product teams to help us understand where our products fit in market, where new threats may be arising from, and to contribute to discovery/value prop testing
- Establish feedback loops with client teams and end users to surface product opportunities and validate messaging
- Manage and mentor a talented team of 2–3 marketers
- Collaborate closely with account managers, engineers, and senior leadership to align around shared goals
- Foster a culture of curiosity, creativity, and accountability
- Willingness to travel (quarterly) to a combination of Vancouver, Los Angeles, and London
- Track and report on the performance of launches and campaigns, using data to optimize the delivery of our strategy
- Stay close to our clients and the market to ensure our products and positioning stay ahead of the curve**
Requirements
- 6–8 years of experience in B2B product marketing, ideally within SaaS or AI-driven technology
- A proven ability to turn complex ideas into simple, powerful narratives
- Experience managing and growing high-performing teams
- Confidence working across disciplines: from product to commercial to creative
- A data-informed mindset paired with strong storytelling instincts
- Willingness to collaborate with and travel between New York, Vancouver, Los Angeles, and London
- A genuine interest in how data and technology can help grow sport and entertainment
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