Director of Paid Media Strategy at Sutter Health leading development of integrated media strategies. Collaborating with marketing to drive brand performance through effective media planning and optimization.
About the role
- Marketing Senior Growth Marketing Manager running campaigns for top applications at Twigeo. Leading strategy and execution across various channels to drive growth for clients in a hybrid work model.
Responsibilities
- Taking full ownership of business goals and long-term roadmaps (6-12 months), proactively following up on targets and adjusting strategy to ensure we hit the numbers that actually matter to the business
- Setting the strategic direction across Google, Paid Social, CTV, and programmatic, while leading cross-functional teams (growth, creative and analytics) to ensure execution aligns with the client's broader business objectives
- Owning client relationships, serving as a trusted advisor and guiding partners through complex growth, measurement, and scaling decisions
- Coaching junior team members to master their channels and teaming up with creatives to test bold hooks
- Spotting trends early and learning new tools fast to become the trusted partner clients rely on
Requirements
- 5+ years of experience in performance marketing, driving cross-channel growth for mobile apps and developing high-performing creative strategies
- Strong fluency in app measurement and attribution, including SKAN, MMPs, and incrementality testing methodologies
- Preferably, you have previous in-house experience, giving you a first-hand understanding of business goals, product impact, and internal stakeholder dynamics
Benefits
- 25 days PTO (from day 1, because growth requires recharging too)
- Health benefits designed to support your wellbeing
- 401(k) with match (because future-you deserves it)
- Hybrid work model which balances flexibility and collaboration
- Room to grow in a dynamic environment that encourages skill development and innovation
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Support paid media team by using performance data and insights to optimize media investment. Close collaboration with internal marketing and creative teams to align efforts with brand priorities and strategies.
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