Performance Marketing Manager focused on scaling digital channels for a global beauty brand. Managing TikTok Ads, budgets, and cross-functional collaboration.
Responsibilities
Develop, implement, and manage holistic performance marketing strategies across multiple channels.
Drive growth and scale performance specifically on TikTok.
Own performance metrics and report on campaign performance.
Manage advertising budgets effectively across channels.
Conduct A/B and multivariate testing on creatives.
Collaborate closely with creative, e-commerce, brand, and analytics teams.
Requirements
Minimum 2 years of hands-on experience managing and scaling performance marketing campaigns across multiple paid digital channels.
Proven expertise in scaling performance specifically on TikTok Ads.
In-depth knowledge and practical experience with major advertising platforms like Meta Ads Manager and Google Ads.
Demonstrable experience with significant budget management.
Strong analytical skills with the ability to interpret complex data sets.
Proficiency in using analytics tools such as Google Analytics and Google Tag Manager.
A proactive, results-oriented, and innovative mindset.
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