Hybrid Senior Paid Media Manager – Paid Search, Social

at SINE Digital

• Job title: Senior Paid Media Manager – Paid Search, Social
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, London, United Kingdom

About the role

• Senior Paid Media Manager at SINE Digital overseeing Paid Search and Social strategies. Collaborating with teams to enhance client campaigns within the live entertainment sector.

Responsibilities

• Lead end to end campaign setup, optimisation, and reporting across search and social platforms
• Take ownership of Paid Social & Paid Search strategy across your client portfolio, ensuring activity aligns with client KPIs, budgets, and wider objectives
• Plan, execute and report on activity across Paid Social & Paid Search activity
• Conduct audience, keyword, creative, and competitor analysis to inform channel planning and optimisation
• Develop integrated cross-channel media plans in collaboration with Paid Media specialists and senior team members
• Translate platform and third-party analytics into clear insights and actionable recommendations
• Champion efficient and scalable ways of working, driving streamlined practices and processes
• Promote the practical use of automation, AI, and testing frameworks to improve performance and efficiency
• Stay up to date with platform updates, new features, and betas, sharing relevant learnings with the Paid Media team
• Support onboarding and account setup, ensuring best practice delivery from the outset.
• Act as a senior point of contact for clients on Paid Social and Paid Search performance
• Lead campaign reporting, insight sharing, and tactical recommendations
• Confidently contribute to strategic discussions alongside the Paid Media Director, and Client Account team
• Escalate risks, opportunities, and strategic considerations appropriately.
• Line manage Paid Media Executives, ensuring workloads are balanced and delivery standards are met
• Run regular 1:1s, provide feedback, and support individual development plans
• Work closely with other Senior Managers to align on team standards, ways of working, and priorities
• Support learning and development within the team through coaching, training, and knowledge sharing
• Promote collaboration, innovation, and a positive team culture
• Act as a role model for best practice in delivery, communication, and client management.
• Drive a culture of operational excellence, ensuring the team works smarter, not harder, as account complexity and scale increase
• Oversee all budget activity across Paid Search and Paid Social on your accounts, including budget recommendations, pacing and billing
• Conduct regular audits to improve performance
• Leverage automation tools, scripts, and data feeds to support operational efficiency
• Contribute to internal best practice documentation, new business pitches, and internal training initiatives
• Maintain high standards of delivery through quality assurance and adherence to best practice across all campaigns.

Requirements

• 4-5+ years of Paid Search & Paid Social experience - agency experience desirable
• Strong expertise across Google Ads (Search, PMax and/or Demand Gen) and Microsoft Ads
• Strong experience working across Paid Social platforms such as Meta, TikTok, Snapchat, Reddit and Pinterest
• Proven experience line managing and developing Paid Media Executives
• Confident in bringing a team together, setting expectations, and supporting learning and development
• Skilled in campaign planning, execution, reporting, and performance analysis (e.g., GA4)
• Confident in planning, executing and reporting on full funnel digital campaigns
• Strong communicator with the confidence to lead client conversations and presentations
• Organised, detail-focused, and comfortable managing multiple accounts simultaneously
• Proficient in Google Workspace and/or Microsoft Office, particularly Sheets/Excel and Slides/PowerPoint
• A proactive, curious, and collaborative mindset with a passion for digital marketing.

Benefits

• 25 days’ holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three years.
• Competitive salary, benchmarked annually.
• Early Friday finish at 3pm (subject to business needs).
• Enhanced family and personal leave policies.
• Health cash plan (after 3 months) and employee assistance programme.
• Hybrid working with home equipment allowance.
• Regular social events and free tickets to live events.
• Modern Fitzrovia office with local discounts and wellbeing perks.
• Structured personal development programme and access to industry conferences.
• An active social events calendar and opportunity to input into the social calendar
• Opportunities to help further shape the business culture and agency benefits.