Programmatic Manager at Reckitt shaping digital media strategy for leading consumer brands. Responsible for developing and implementing campaigns ensuring business objectives are achieved.
About the role
- Senior Paid Media Manager at SINE Digital overseeing Paid Search and Social strategies. Collaborating with teams to enhance client campaigns within the live entertainment sector.
Responsibilities
- Lead end to end campaign setup, optimisation, and reporting across search and social platforms
- Take ownership of Paid Social & Paid Search strategy across your client portfolio, ensuring activity aligns with client KPIs, budgets, and wider objectives
- Plan, execute and report on activity across Paid Social & Paid Search activity
- Conduct audience, keyword, creative, and competitor analysis to inform channel planning and optimisation
- Develop integrated cross-channel media plans in collaboration with Paid Media specialists and senior team members
- Translate platform and third-party analytics into clear insights and actionable recommendations
- Champion efficient and scalable ways of working, driving streamlined practices and processes
- Promote the practical use of automation, AI, and testing frameworks to improve performance and efficiency
- Stay up to date with platform updates, new features, and betas, sharing relevant learnings with the Paid Media team
- Support onboarding and account setup, ensuring best practice delivery from the outset.
- Act as a senior point of contact for clients on Paid Social and Paid Search performance
- Lead campaign reporting, insight sharing, and tactical recommendations
- Confidently contribute to strategic discussions alongside the Paid Media Director, and Client Account team
- Escalate risks, opportunities, and strategic considerations appropriately.
- Line manage Paid Media Executives, ensuring workloads are balanced and delivery standards are met
- Run regular 1:1s, provide feedback, and support individual development plans
- Work closely with other Senior Managers to align on team standards, ways of working, and priorities
- Support learning and development within the team through coaching, training, and knowledge sharing
- Promote collaboration, innovation, and a positive team culture
- Act as a role model for best practice in delivery, communication, and client management.
- Drive a culture of operational excellence, ensuring the team works smarter, not harder, as account complexity and scale increase
- Oversee all budget activity across Paid Search and Paid Social on your accounts, including budget recommendations, pacing and billing
- Conduct regular audits to improve performance
- Leverage automation tools, scripts, and data feeds to support operational efficiency
- Contribute to internal best practice documentation, new business pitches, and internal training initiatives
- Maintain high standards of delivery through quality assurance and adherence to best practice across all campaigns.
Requirements
- 4-5+ years of Paid Search & Paid Social experience - agency experience desirable
- Strong expertise across Google Ads (Search, PMax and/or Demand Gen) and Microsoft Ads
- Strong experience working across Paid Social platforms such as Meta, TikTok, Snapchat, Reddit and Pinterest
- Proven experience line managing and developing Paid Media Executives
- Confident in bringing a team together, setting expectations, and supporting learning and development
- Skilled in campaign planning, execution, reporting, and performance analysis (e.g., GA4)
- Confident in planning, executing and reporting on full funnel digital campaigns
- Strong communicator with the confidence to lead client conversations and presentations
- Organised, detail-focused, and comfortable managing multiple accounts simultaneously
- Proficient in Google Workspace and/or Microsoft Office, particularly Sheets/Excel and Slides/PowerPoint
- A proactive, curious, and collaborative mindset with a passion for digital marketing.
Benefits
- 25 days’ holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three years.
- Competitive salary, benchmarked annually.
- Early Friday finish at 3pm (subject to business needs).
- Enhanced family and personal leave policies.
- Health cash plan (after 3 months) and employee assistance programme.
- Hybrid working with home equipment allowance.
- Regular social events and free tickets to live events.
- Modern Fitzrovia office with local discounts and wellbeing perks.
- Structured personal development programme and access to industry conferences.
- An active social events calendar and opportunity to input into the social calendar
- Opportunities to help further shape the business culture and agency benefits.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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