Hybrid Senior Paid Media Specialist

Posted 2 days ago

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About the role

  • Senior Paid Media Specialist taking full ownership of global paid media activity. Leading strategy, budget, and performance across all paid media channels.

Responsibilities

  • Own the global paid media strategy across Paid Search, Shopping, Paid Social, Display, YouTube, and Affiliate channels
  • Full accountability for budget ownership, including annual planning, forecasting, pacing, and optimization
  • Build and manage performance forecasts aligned with commercial, trading, and brand objectives
  • Ensure investment decisions are data-led and focused on scalable growth and ROI
  • Maintain performance across key platforms including Google (Search, Shopping, Display & YouTube), Meta, TikTok, and wider display networks
  • Define testing frameworks across audiences, creatives, formats, and bidding strategies
  • Act as the primary global point of contact for external paid media agency
  • Lead agency briefing, planning, execution reviews, and performance optimization
  • Own end-to-end paid media reporting, including weekly, monthly, and trade reporting
  • Monitor KPIs including ROAS, CPA, revenue, traffic, and incrementality

Requirements

  • Proven experience owning and managing large-scale paid media budgets
  • Hands-on experience with Google, Meta, TikTok, YouTube, and other display channels
  • Strong experience across Paid Search, Shopping, Paid Social, Display, and Affiliates
  • Highly analytical with the ability to turn data into actionable insight
  • Demonstrated experience managing and leading external agencies
  • Strong forecasting, budgeting, and performance management capability
  • Experience running global or multi-market paid media programs

Benefits

  • Learning and development courses/training
  • Opportunity to make an impact
  • Remote working arrangements
  • Relocation allowance
  • Bonus holidays
  • Working in the heart of Amsterdam
  • Brand discounts
  • And exclusive sample sales only for #TEAMKARL

Job title

Senior Paid Media Specialist

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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