Senior Paid Media Specialist taking full ownership of global paid media activity. Leading strategy, budget, and performance across all paid media channels.
Responsibilities
Own the global paid media strategy across Paid Search, Shopping, Paid Social, Display, YouTube, and Affiliate channels
Full accountability for budget ownership, including annual planning, forecasting, pacing, and optimization
Build and manage performance forecasts aligned with commercial, trading, and brand objectives
Ensure investment decisions are data-led and focused on scalable growth and ROI
Maintain performance across key platforms including Google (Search, Shopping, Display & YouTube), Meta, TikTok, and wider display networks
Define testing frameworks across audiences, creatives, formats, and bidding strategies
Act as the primary global point of contact for external paid media agency
Lead agency briefing, planning, execution reviews, and performance optimization
Own end-to-end paid media reporting, including weekly, monthly, and trade reporting
Monitor KPIs including ROAS, CPA, revenue, traffic, and incrementality
Requirements
Proven experience owning and managing large-scale paid media budgets
Hands-on experience with Google, Meta, TikTok, YouTube, and other display channels
Strong experience across Paid Search, Shopping, Paid Social, Display, and Affiliates
Highly analytical with the ability to turn data into actionable insight
Demonstrated experience managing and leading external agencies
Strong forecasting, budgeting, and performance management capability
Experience running global or multi-market paid media programs
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