Senior Performance Marketing Specialist optimizing and scaling campaigns for high - quality customer growth in property investment. Collaborating with teams to drive performance and growth initiatives.
About the role
- Paid Search Performance Marketing Manager at Wispr Flow handling Google and Apple Ads. Focusing on user acquisition through various paid search channels in a hybrid work environment.
Responsibilities
- Own the Search Channel End-to-End
- Manage Google Ads (Search, PMax), Bing Ads, and Apple Search Ads day-to-day
- Build clean account architectures: brand vs non-brand, competitor, persona-driven campaigns
- Launch and scale Google App Campaigns (ACi) for Android installs and revenue optimization
- Expand Apple Search Ads from iOS to Android, capitalizing on launch momentum
- Drive Android Acquisition from Day One
- Own Android growth strategy across Google App Campaigns and Apple Search Ads
- Optimize to in-app revenue events (not just installs)
- Rapidly test creative, audiences, and bidding strategies to find scalable Android growth
- Partner with Product and Data teams on attribution and conversion tracking
- Build High-Performance Funnels
- Design and optimize distinct funnels for web → desktop, web → App Store, and direct App Store installs
- Connect campaigns to our stack: GA4, AppsFlyer (MMP), PostHog
- Own search performance: brand vs non-brand CAC, iOS vs desktop vs Android metrics, payback windows
- Run Fast, Learn Faster
- Ship weekly tests: keywords, match types, bidding strategies, ad copy, creative variants
- Maintain a testing roadmap with clear hypotheses and success metrics
- Partner with Design and Growth teams on landing pages and App Store optimization
- Manage Budgets Like a CFO
- Manage $50k+/month in search spend (scaling to low six figures)
- Allocate weekly budgets by channel, geo, brand vs non-brand, device
- Keep CAC within targets while finding incremental spend opportunities
- Communicate Like a Leader
- Write crisp weekly updates: what happened, why, what's next
- Present monthly performance to leadership with clear insights and recommendations
- Collaborate seamlessly with Growth, Product, Design, and Data teams
Requirements
- 4+ years managing Google Search Ads for B2C apps, SaaS, or subscription businesses
- Proven ownership of $50k+/month budgets with measurable CAC/ROAS improvements
- Strong Google Ads expertise:
- Search campaigns (keyword strategy, match types, negatives, Quality Score optimization)
- Performance Max (when to use it, how to prevent brand cannibalization)
- Google App Campaigns (ACi) for mobile installs and revenue optimization
- Direct experience with Apple Search Ads for iOS, ready to expand to Android
- Fluency in GA4, an MMP (AppsFlyer/Adjust/Branch), and product analytics tools (PostHog/Mixpanel/Amplitude)
- Deep understanding of CAC, payback period, LTV:CAC, activation rates, retention curves
- Excellent written communication—you can write a weekly recap that's actually worth reading
- Authorized to work in the US
Benefits
- Generous equity grant
- 401k matching
- Relocation bonus
- Health, vision, dental insurance
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