Senior Performance Marketing Specialist optimizing and scaling campaigns for high - quality customer growth in property investment. Collaborating with teams to drive performance and growth initiatives.
About the role
- Performance Marketing Manager driving effective Paid Social campaigns for Marshmallow. Overseeing budgets, integrating campaigns, and collaborating with cross-functional teams.
Responsibilities
- Take ownership of day-to-day Paid Social channel activities to deliver effective performance.
- Manage and optimise budgets across campaigns focussed on efficiency and delivery against KPI and key results.
- Execute integrated full-funnel campaigns across awareness, prospecting and retargeting.
- Actively collaborate with data on existing and evolving KPI and metric frameworks.
- Brief and iterate creative with internal creative partners based on performance and audience insights.
- Support the setup and execution of incrementality or lift testing in partnership with data team.
- Identify cross-channel opportunities and share insights on audience and creative.
- Confidently forecast channel level performance to support planning and budget management.
- Partner with the influencer team to activate and include influencer content in paid social campaigns.
- Report to stakeholders, translating performance into business outcomes.
Requirements
- You have proven experience managing Meta (Facebook and Instagram) performance channels, owning budgets, strategies and results. You combine commercial acumen with the ability to deliver results at pace.
- You work confidently with cross-functional teams including data, product, agencies and platform partners, ensuring alignment with our growth priorities.
- You’re passionate about performance and paid social, and operate at the forefront of channel and industry innovation and best practice.
- Having full responsibility for channel outcomes, you thrive in a fast-paced, high-growth environment where priorities can shift quickly and you’ll be comfortable making decisions in ambiguity.
- Experience in regulated industries, in particular Financial Services is an advantage, as is a proven ability to navigate complex compliance requirements.
- Strong operational experience running Paid Social campaigns end-to-end. Comfortable owning campaign setup, pacing, optimisation, and troubleshooting across platforms. Happy to stay close to the detail while keeping an eye on overall performance.
- Uses data to tell compelling stories and inform decisions. Conducts deep dives into campaign performance to identify trends, opportunities, and risks. Proficient in data visualisation and analytics tools (e.g. Looker, GA) to monitor KPIs, and generate actionable insights. Comfortable working with large datasets and translating analysis into clear recommendations for non-technical stakeholders.
- Develops short-medium term channel forecasts and budget plans aligned with business objectives and commercial cycles using historic data. Able to optimise spend allocation across campaigns, and track progress against forecasts.
- Understands how Paid Social contributes across awareness, consideration and conversion, particularly in a mid-funnel role. Evaluates performance beyond pure CPA, with awareness of incrementality and cross-channel impact.
- Demonstrates a solid technical understanding of paid social ecosystems including tracking, data, and audience issues, UTM structure. Can work effectively with engineering, analytics, or third-party partners to troubleshoot complex issues.
- Builds and executes structured creative and audience testing roadmaps. Identifies scalable tactics to drive efficiency and growth across Facebook and Instagram. Optimises campaigns continuously to achieve performance targets, balancing short-term wins with long-term learning agendas. Comfortable to experiment within the existing framework
Benefits
- Flexible working: Spend three days a week with your team in our collaborative London office, and own your own working hours. The rest is up to you 🏠
- Competitive bonus scheme - designed to reward and recognise high performance 🌟
- Flexible benefits budget - £50 per month to spend on a Ben Mastercard meaning you get your own benefits budget to spend on things *you want. Whether that’s subscriptions, night classes (puppy yoga, anyone?), the big shop or a forest of houseplants. Pretty much anything goes 💰
- Mental wellbeing support – Access therapy and mental health sessions through Oliva 💚
- Learning and development – Personal budgets for books and training courses to help you grow in your role. Plus 2 days a year - on us! - to further your skillset 🤓
- Private health care - Enjoy all the benefits Vitality has to offer, including reduced gym memberships and discounts on smartwatches 🏥
- Medical cash plan - To help you with the costs of dental, optical and physio (plus more!)
- Tech scheme - Get the latest tech for less 🖥
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Paid Media Strategy Consultant leading consulting for high - profile clients in strategic media investments. Focused on performance, campaign analysis, and client relationship management.
Paid Media Specialist Senior leading and optimizing digital campaign strategies in a hybrid work environment at SIDN Digital Thinking. Must have 5+ years of experience in Paid Media campaigns.
Paid Media Manager leveraging digital channels for business growth at Thales. Executing and optimizing multi - million - dollar paid media programs while collaborating with cross - functional teams.
Paid Social Manager owning paid social strategy for DTC ecommerce brands and managing growth strategies. Collaborating with founders and creative teams to achieve impactful performance through Meta and TikTok.
Advertising Coordinator responsible for running large - scale campaigns across various platforms at Web Summit. Join the team driving growth and engagement for global events.
Paid Media Manager leading strategy execution for social and display campaigns at Moonpig. Driving growth and managing teams for impactful marketing initiatives in a hybrid work environment.
Senior Performance Marketing Manager at HeyPolo developing strategies for paid search and social marketing. Collaborating across teams to optimize campaigns and achieve business goals.
Director of Paid Media Strategy at Sutter Health leading development of integrated media strategies. Collaborating with marketing to drive brand performance through effective media planning and optimization.
Support paid media team by using performance data and insights to optimize media investment. Close collaboration with internal marketing and creative teams to align efforts with brand priorities and strategies.