Paid Media Strategy Consultant leading consulting for high - profile clients in strategic media investments. Focused on performance, campaign analysis, and client relationship management.
About the role
- Support paid media team by using performance data and insights to optimize media investment. Close collaboration with internal marketing and creative teams to align efforts with brand priorities and strategies.
Responsibilities
- Analyze paid media performance data to identify trends, insights, and opportunities for optimization.
- Support testing and learning initiatives by evaluating results across creative, messaging, formats, and investment levels.
- Assist with organizing and summarizing campaign results, insights, and learnings for internal teams.
- Assist in developing data-driven recommendations to improve media efficiency and campaign effectiveness.
- Help translate data into clear insights and summaries for internal marketing, creative, and leadership teams.
- Conduct competitive, category, and consumer research to support strategic decision-making.
- Support forecasting, pacing reviews, and post-campaign analysis in partnership with internal teams and external agencies.
- Help organize test results and document learnings to inform future media strategies.
Requirements
- Basic understanding of digital marketing and paid media concepts (e.g., social ads, search ads, ecommerce marketing).
- Familiarity with common marketing metrics such as impressions, clicks, CTR, co Conversion rate, CPA, and ROAS.
- Awareness of social media platforms and digital trends (Instagram, TikTok, Google, etc.).
- Introductory knowledge of data analysis concepts and marketing funnels.
- Interest in beauty, retail, or consumer brands (hair care, hair color, nail care, etc.).
Benefits
- This is a hybrid position requiring onsite work three days per week at the Support Center in Legacy West, Plano, TX.
- This position is not eligible for immigration sponsorship.
- Housing, relocation, and transportation assistance are not provided.
- Availability is required from June 1 through August 7, 2026, with a minimum commitment of 30 hours per week.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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