Senior Director of Marketing Operations at Hinge driving strategic growth and operational excellence in a mission - driven company.
About the role
- Marketing Operations Manager optimizing global demand generation for Trackforce, the leading SaaS in physical security workforce management.
Responsibilities
- Build, launch, and QA marketing campaigns and automation workflows in HubSpot and Salesforce
- Own campaign setup standards and governance across marketing and sales systems
- Manage marketing → SDR → Sales routing workflows to ensure timely lead follow-up
- Maintain lifecycle stage definitions and automate status updates across the funnel
- Document and scale repeatable marketing processes and operating procedures
- Implement and optimize lead scoring models using behavioral and demographic data
- Manage segmentation across persona, region, industry, engagement, and intent signals
- Build dynamic lists and automation programs to support nurture, outbound prioritization, and retargeting
- Monitor lead flow and recommend improvements to increase conversion and response rates
- Partner with Demand Generation to execute multi-channel campaigns including email, webinars, events, and ABM programs
- Build and optimize automated nurture programs and triggered outreach flows
- Conduct A/B testing across segmentation, cadence, messaging triggers, and timing
- Support operational execution of major campaigns, events, and post-event follow-up
- Maintain high standards for data hygiene, enrichment, and compliance across systems
- Audit HubSpot and Salesforce data structures and campaign tracking integrity
- Manage integrations and ensure accurate data sync across the martech stack
- Support onboarding and optimization of new marketing tools
- Build and maintain dashboards across campaign performance, funnel conversion, and pipeline contribution
- Monitor key KPIs including lead response time, MQL to meeting conversion, and engagement performance
- Identify operational bottlenecks and recommend improvements to increase funnel velocity
- Support leadership reporting and pipeline forecasting
Requirements
- Experience with HubSpot and Salesforce in a B2B SaaS environment
- Familiarity with tools such as Qualified, ZoomInfo, UserGems, or similar platforms
- Exposure to ABM platforms such as 6sense, Demandbase, or RollWorks
- Experience supporting SDR teams and outbound workflows
- Familiarity with AI-driven marketing automation or conversational marketing
- Experience working in global marketing teams across multiple regions
Benefits
- Hybrid and flexible work model
- Three weeks of vacation starting in your first year
- Paid sick days & family obligation days
- Comprehensive health & dental coverage from Day 1
- 24/7 telemedicine access
- Mental health & wellness support
- Life insurance, AD&D, long term‑ disability & critical illness coverage
- RRSP & DPSP with employer matching
- Employee referral bonus
- Paid volunteer day & recognition programs
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Community Success & Marketing Operations Intern at Swiss Startup Association organizing startup community events. Engaging with stakeholders and managing online platforms, while supporting marketing initiatives.
Director of Marketing Operations at Create Wellness overseeing integrated marketing campaigns. Collaborating across functions to ensure efficiency and effectiveness in campaign execution and reporting.
Intern supporting CRM Marketing Operations at Warner Bros. Discovery. Assisting with communications setup, quality assurance, and documentation in Miami.
Marketing Automation Specialist driving communications and optimizing campaigns using Marketo at Smartsheet. Collaborating across various platforms for seamless execution of marketing operations.
Campaign & Marketing Operations Executive at Ekimetrics overseeing multi - channel marketing campaigns for global demand generation. Collaborating in an international environment with various teams and stakeholders.
Operations Specialist executing incentive and marketing programs for global gaming retail business. Focused on claims processing, reporting, and partner support.
Operations Associate supporting marketing campaign execution for the Fanatics App. Collaborating across teams to optimize processes and enhance customer experience in sports engagement.
Marketing Automation Manager managing marketing automation for Columbia Threadneedle Investments. Responsible for delivering a strategically aligned capability and creating impactful marketing assets.
Marketing Operations Coordinator leading action plans and growth marketing in Andorra. Connecting strategy and demand while collaborating with the sales team.