B2B Marketing Operations Manager developing operational processes for fintech company Purchasing Power. Collaborating with sales to drive marketing effectiveness in the employer space.
About the role
- Marketing Operations Coordinator leading action plans and growth marketing in Andorra. Connecting strategy and demand while collaborating with the sales team.
Responsibilities
- Diseñar y ejecutar el plan de marketing para Andorra, alineado con la estrategia, políticas y modelos de Var Group Iberia.
- Activar la generación de interés cualificado, favorecer el desarrollo de la demanda y su conversión en oportunidades comerciales.
- Apoyar la fidelización, el nurturing y la postventa, reforzando el valor percibido y reduciendo el churn.
- Ejecutar la cualificación de leads y cuentas de Andorra, garantizando la calidad de la información en CRM y una correcta transición de MQL a Ventas.
- Colaborar estrechamente con ventas, recogiendo feedback del mercado y alineando prioridades comerciales.
- Adaptar y desarrollar contenidos por sector, público, territorio y fase del embudo, asegurando coherencia con la marca.
- Impulsar el marketing relacional mediante eventos propios y acciones con stakeholders clave del ecosistema andorrano.
- Definir y ejecutar acciones de marketing con partners, supervisando resultados y ROI.
Requirements
- Grado en Marketing, ADE, Comunicación o similar.
- Formación acreditada en estrategia de marketing y negocio
- Postgrado o Máster en Marketing Estratégico / Dirección Comercial / Growth mk (muy valorable, más no mandatory)
- Formación en generación de demanda B2B y marketing relacional
- CRM y marketing automation (Dynamics)
- Lead management y funnels (MQL, SQL, account-based, nurturing)
- Formación o experiencia en gestión transversal (ventas, partners, eventos, instituciones)
- Catalán y español: imprescindibles. inglés: alto (entorno internacional)
Benefits
- Indefinido a tiempo completo
- Modelo hibrido de trabajo desde Andorra
- Participación en un proyecto innovador, donde puedes aportar tu talento de forma autónoma y dinámica
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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