Operations Specialist executing incentive and marketing programs for global gaming retail business. Focused on claims processing, reporting, and partner support.
About the role
- Campaign & Marketing Operations Executive at Ekimetrics overseeing multi-channel marketing campaigns for global demand generation. Collaborating in an international environment with various teams and stakeholders.
Responsibilities
- Execute and coordinate multi-channel marketing campaigns aligned with the demand generation strategy
- Own the campaign editorial calendar (email, nurturing, social, landing pages)
- Ensure cross-channel consistency and timing
- Coordinate campaign delivery with internal teams and external agencies
- Ensure campaigns are executed according to plan across channels (paid media, email marketing, social media, landing pages, etc.)
- Manage and execute marketing automation and lifecycle processes within HubSpot
- Build and manage email campaigns and nurturing workflows
- Implement and maintain lifecycle stages and lead scoring logic
- Manage segmentation and targeting
- Ensure proper campaign setup and execution in HubSpot
- Maintain CRM data hygiene and consistency
- Implement campaign tracking and UTM structure
- Ensure consistency of campaign tagging and attribution
- Monitor campaign performance across channels
- Deliver channel-level performance reporting
Requirements
- Minimum 3–4 years of experience in B2B digital marketing, campaign management, or marketing operations
- Experience planning and coordinating marketing campaign execution (multi-channel or channel-focused)
- Experience in B2B, SaaS, marketing agencies, or scale-up environments is a strong plus
- Ability to coordinate campaign execution across multiple channels
- Hands-on experience with marketing automation platforms (HubSpot strongly preferred)
- Experience building and managing email campaigns and nurturing workflows
- Good understanding of lead lifecycle, lead scoring, and campaign tracking
- Ability to analyze performance and identify optimization opportunities
- Sensitivity to content and creative/visual quality is a plus
- Highly organized and detail-oriented
- Strong coordination and communication skills
- Comfortable working with marketing tools and data
- Proactive and able to manage multiple campaigns simultaneously
- Ability to collaborate effectively in an international and cross-functional environment
- Fluent English required for international collaboration
- French is a strong plus
Benefits
- Work in an entrepreneurial and non-traditional environment (#curiosity)
- Open to both top-down and bottom-up feedback for continuous improvement (#excellence)
- Receive onboarding training and ongoing learning through a unique development program with many resources (internal, external, live, and digital), covering technical skills and soft skills (#generosity)
- Be part of a friendly and united community (#enjoyment)
- Imagine unexpected solutions and step out of your comfort zone (#creativity)
- Access to the Eki.Academy training catalog
- A sporty, artistic, musical, playful, charitable, and engaged company culture
- Numerous events and seminars to stay connected with your community
- Modern offices in dynamic locations in the heart of Paris and London
- Flexible work-from-home policy
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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