Intern supporting CRM Marketing Operations at Warner Bros. Discovery. Assisting with communications setup, quality assurance, and documentation in Miami.
About the role
- Marketing Automation Specialist driving communications and optimizing campaigns using Marketo at Smartsheet. Collaborating across various platforms for seamless execution of marketing operations.
Responsibilities
- Own the day-to-day administration and production within our Marketo instance, serving as the internal subject matter expert
- Design, build, and optimize automated nurture programs, batch email campaigns, smart campaigns, and segmentation logic
- Manage all campaign operations including email builds, landing pages, forms, tokens, and A/B testing
- Ensure database hygiene, deliverability best practices, and compliance with data privacy regulations (GDPR, CAN-SPAM)
- Maintain performance reports and dashboards in partnership with BI to track program effectiveness.
- Support technical setup and execution of webinars and virtual events in Zoom Events, including registration, integrations, and post-event automation
- Ensure attendee and engagement data flows accurately into Marketo and Salesforce for follow-up nurture and attribution tracking
- Analyze event performance and contribute to optimization of the virtual event program
- Act as the go-to resource for campaign managers, demand gen, and SDRs on Marketo best practices and marketing technology questions
- Document processes, workflows, and system configurations to ensure continuity and scalability
- Evaluate and recommend improvements to the marketing tech stack as business needs evolve
- Manage prioritization and input from business owners across the organization.
- Maintain SLAs and processes to ensure we produce high quality, timely work for our stakeholders within our Smartsheet program management environment.
Requirements
- 3–5 years of experience in marketing operations or marketing automation in a B2B SaaS environment
- Deep, hands-on Marketo expertise that includes: program building, smart lists, lead scoring, tokens, API integrations, and reporting; Marketo Certified Expert (MCE) strongly preferred
- Solid working knowledge of Salesforce CRM, including campaign management, lead management, and reporting
- Experience with Zoom Events or a comparable virtual event platform
- Familiarity with Salesloft or a comparable sales engagement tool
- Strong understanding of B2B lead lifecycle, funnel management, and demand generation principles
- Sharp attention to detail and a genuine commitment to clean, reliable data and email sends
- Strong communication and collaboration skills across marketing, sales, and operations teams.
Benefits
- At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact.
- You’ll have the freedom to explore, push boundaries, and grow beyond your role.
- We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully.
- If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Campaign & Marketing Operations Executive at Ekimetrics overseeing multi - channel marketing campaigns for global demand generation. Collaborating in an international environment with various teams and stakeholders.
Operations Specialist executing incentive and marketing programs for global gaming retail business. Focused on claims processing, reporting, and partner support.
Operations Associate supporting marketing campaign execution for the Fanatics App. Collaborating across teams to optimize processes and enhance customer experience in sports engagement.
Marketing Automation Manager managing marketing automation for Columbia Threadneedle Investments. Responsible for delivering a strategically aligned capability and creating impactful marketing assets.
Marketing Operations Coordinator leading action plans and growth marketing in Andorra. Connecting strategy and demand while collaborating with the sales team.
B2B Marketing Operations Manager developing operational processes for fintech company Purchasing Power. Collaborating with sales to drive marketing effectiveness in the employer space.
Operations Associate supporting free to play game operations and content execution across the Fanatics App. Collaborating with various teams to deliver engaging sports experiences.
MBA Summer Intern supporting Marketing team at InvoiceCloud. Analyzing data for improving marketing effectiveness and customer acquisition.
Principal Marketing Operations Specialist leading the design and execution of global marketing operations in a healthcare and life sciences company. Driving efficiency and data - driven decision - making for impactful marketing campaigns.