VB
Vivo (Telefônica Brasil)Senior B2B Marketing Analyst
Analista de Marketing Sênior B2B for Vivo, leading marketing strategies for enhanced presence in the B2B market. Collaborating across teams and analyzing market scenarios.
About the role
- Coordinate all aspects of the competitive proposal preparation - from initial planning through delivery;
- Act on and filter data related to clients, competitors, past, current, and prospective markets, and relevant corporate experience by distributing to technical and marketing leads;
- Prepare and assemble written and visual information for client presentations;
- Lead production of proposals/Statement of Qualifications (SOQs), including compliance with applicable criteria; ensuring win themes are properly presented; editing and graphics; prepare for digital and/or print reproduction and ensure on-time delivery;
- Maintain scheduling and tracking systems for individual pursuit and proposal elements and update technical / marketing teams on status;
- Assist in developing pursuit plans and client outreach activities ahead of RFP release;
- Identify needed content from team and consultants, integrate onto pursuit platforms (local drives, SharePoint, OneDrive, Teams folders) and organize and inform pursuit teams of the organization;
- Maintain systems to extract, categorize, and retrieve information related to clients, consultants, personnel, projects, prior proposals, boilerplate, and visuals, and mailing lists;
- Manage the Region’s or Branch’s procurement platform initiatives (identify platforms [e.g., BidSync], register accounts, select appropriate categories, monitor email/solicitation details, coordinate with appropriate technical staff for go/no-go bid opportunities);
- Prepare storyboards for marketing materials and/or submittals, demonstrate writing proficiency;
- Work with technical teams to create compelling and informative content, demonstrating our position as thought leader in focus areas;
- Coordinate and support implementation of targeted marketing campaigns for the branch/region/business development initiative/company as needed (assist with strategy development, approach/method, help identify and/or create campaign materials such as videos, brochures, PDs, etc. and support the debrief of analytics and lead follow-up);
- Coordinate the development of new material and updates to existing material, with marketing teams, business development initiative teams, and practitioners/subject matter experts;
- Create first draft of news announcements for internal and external posting, as directed; revise & circulate for comment news announcements for internal and external posting;
- Coordinate with practitioners to maintain master resumes, project descriptions, and imagery;
- Maintain and manage content libraries, including prior proposals, boilerplates, and visuals;
- Assist with content for online presence, including social media, website, and email;
- Track & distribute events planning info to practitioners and research event attendees and enter industry event information;
- Maintain corporate memberships in industry and client organizations & key meeting calendars;
- Conduct research related to competitors; past, current, and prospective markets; and relevant corporate experience;
- Assist with graphics concepts and development, writing/content, and proofreading;
- Handle requested edits to marketing content such as press releases and article drafts;
- Perform special projects and related work as required.
Requirements
- A Bachelor’s degree with four (4) years or more progressive relevant experience is required
- Associates degree and 6 years of experience, or eight (8) years of directly related experience or any equivalent combination of experience and training that provides the knowledge, skills and abilities to perform the responsibilities of the position.
- Demonstrated writing skills, including the ability to think critically and analytically about the purpose of the document and how the content might be improved.
- Experience with the RFQ/RFP process.
- Formatting, writing, editing, and proofreading skills with strong attention to detail.
- Advanced computer literacy using MS applications (Teams, Outlook, Word, PowerPoint, Excel) and Desktop Publishing Software (Adobe Suite, including Acrobat, InDesign)
- Familiarity with Illustrator and some graphic design experience.
- Ability to understand and follow complex oral and written instructions.
- Ability to multitask, prioritize, and manage workflow.
- Ability to work both collaboratively and independently to perform effectively under tight deadlines.
Benefits
- paid holidays
- vacation
- sick and personal paid time off
- medical insurance
- dental insurance
- vision insurance
- life insurance
- disability insurance
- 401(k)
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