Senior Copywriter responsible for developing strategic content for healthcare clients at FWD People. Collaborating with teams and translating complex information into compelling narratives with a focus on quality and precision.
About the role
- Copywriter crafting impactful content for top brands in a collaborative digital marketing agency. Joining a culture-driven team focused on creativity, innovation, and cultural trends.
Responsibilities
- Develop and refine campaign ideas that extend across social, digital, and paid touchpoints
- Write clear, compelling copy including social posts, captions, campaign lines, scripts, paid ads, and presentations
- Partner closely with art directors, designers, strategists, and producers to bring integrated ideas to life
- Shape and maintain brand voice across platforms while adapting tone and style to different audiences and contexts
- Translate strategic insights and cultural moments into engaging, audience first messaging
- Contribute to brainstorms, concept development, and creative reviews with strong social and campaign thinking
- Stay plugged into trends, memes, platform shifts, and cultural moments relevant to our clients
Requirements
- 3-5 years of experience as a copywriter, ideally within an agency or social first environment
- Strong understanding of social platforms and how copy performs across organic and paid media
- Proven ideation background with experience developing campaign ideas and memorable lines
- Versatility in writing style including short form social copy, campaign messaging, and longer form content
- A portfolio that demonstrates conceptual thinking and adaptable writing across social, digital, and integrated work
- Strong understanding of how strategy informs creative ideas and messaging
- Excellent writing, editing, and communication skills with close attention to detail
- Ability to collaborate in a fast paced, multidisciplinary team
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