Insight & Intelligence Manager shaping the use of analytics and technology for Barnet Council. Leading a team to drive data - informed decision - making and improve outcomes for residents.
About the role
- Join Phoenix Group as a Senior Market Research Manager focusing on brand and audience research. Responsible for brand tracking, reputation, and creative research with internal and agency collaboration.
Responsibilities
- Reporting to the Head of Brand, the Senior Market Research Manager will be responsible for brand and audience research.
- They will be responsible for the brand tracking, reputation research, creative research & testing and any ad-hoc requests for research and additional analysis relating to brand and reputation health.
- A meticulous approach with the ability to deliver accurate, high-quality analysis across brand tracking, reputation research and creative testing, ensuring all outputs are precise, insight-driven and support strategic decision-making.
- The Brand Research Manager will interpret data and results, identifying insights, creating stories to support decision-making.
- They will work with research agencies to deliver quality research and insight, support the Head of Brand in communicating research results to stakeholders internally and work with Group Brand & Marketing (GB&M) Leadership Team to use research to improve performance and identify opportunities and risks.
- They will engage with stakeholders in GB&M and the wider Corporate Affairs & Brand function to collate requirements and communicate results.
- They will deliver projects to scope, time and budget – ensuring good value and full use of research findings.
- They will be a great team player, working as part of a supportive team culture to deliver the overall marketing plan and contribute to the wider business strategy.
Requirements
- Proven experience in managing market research projects working alongside brand and marketing teams
- Experience with leading and managing agency resources
- Translates research findings into clear, actionable insights and strategic brand recommendations
- Attention to detail, a focus on delivering quality insight, data and reporting, ensuring all outputs are accurate and in line with the research findings
- Introduced new ideas, approaches, or tools within previous roles and has led or facilitated brainstorming/ idea-generation activities
Benefits
- private medical cover
- 38 days annual leave
- excellent pension
- 12x salary life assurance
- career breaks
- income protection
- 3x volunteering days
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