B2B Marketing Leader managing demand generation strategies for fintech solutions. Collaborating with sales and account management to drive growth through effective marketing campaigns.
About the role
- Assistant Marketing Manager managing the Seasons and Partnerships Portfolio at Hershey Company. Leading marketing plans and collaborations to achieve growth targets and drive business insights.
Responsibilities
- Lead cross-functional teams on commercialization projects, ownership of critical path, team accountability, Gate process, proactively flag risk with solution-focused mindset
- Lead management of existing brand partnerships and assessment of new partnership opportunities across all Seasons
- Support MM in development of 3-year strategy for Holiday and Valentine’s seasons
- Support MM in consumer, shopper, category insights in collaboration with insights team -proactively driving these insights into actions to drive the business
- Collaborate with Sales Strategy & Shopper Marketing on G2M launch of seasonal programs, including providing IMC plan, product spec, images, samples and other marketing inputs to support sell-in story
- Support Field Sales in the development and execution of retail programs (coupons, focus sell, etc.)
- DME budget management, budget planning for upcoming years & in-year mgmt.
- Support MM in graphic development, briefing agencies and approval process
- Close collaboration with OMNI team on holistic communication strategy & asset planning
- Coordinate effectively with agency partners and internal teams
Requirements
- Business degree or equivalent experience with a marketing or related major preferred
- Strong verbal and written communication skills with experience across a wide breadth of audiences
- Overall business knowledge and holistic general management approach
- Strong leadership skills – ability to manage and collaborate with cross-functional teams
- Project management experience (timelines, budgets)
- Superior strategic thinking and planning coupled with outstanding analytical abilities
- Ability to use creative problem solving / innovative solutions approach
- Lifelong learner and potential to be a strong people developer
- Ability to thrive in a constantly evolving environment
- Willingness to be a part of a high performing team that works hard and has fun!
- Proficient in MS Office Suite (Word, Excel, PowerPoint)
- Marketing experience preferred (Recent grads with “rich” coop experience welcome)
Benefits
- Flexible Work Environment! We pride ourselves in offering flexibility in your work schedule
- Flexible dress policy – this includes jeans!
- Corporate social responsibility programs - because we should leave the world a little better than we found it.
- Health and Wellness Reimbursement program as well as other great employee benefits
- Fantastic rewards and recognition programs
- Working for a company recognized as one of the best in Canada and the GTA!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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