Marketing Specialist responsible for creating impactful marketing content and campaigns. Engaging diverse audiences in support of brand strategy and business development objectives.
About the role
- Senior marketer advisor for Cigna's Pharmacy Benefit Services, driving growth and market awareness. Focused on business-to-business marketing strategy and execution.
Responsibilities
- Develop a strong understanding of audience targets unique challenges and opportunities to position PBS offerings to address problems to solve.
- Build business-to-business category level marketing campaigns and programs that drive growth for Express Scripts PBM and increase understanding of pharmacy benefit product and service differentiators.
- Translate value propositions into compelling content to entice and engage audience segments.
- Plan and execute comprehensive marketing campaigns, through strategic positioning, market facing messaging, client-facing sales enablement tools and other B2B marketing communications tactics.
- Identify, develop and execute B2C (via B2B2C or DTC) marketing strategies and messaging to support successful patient engagement and utilization.
- Mobilize and direct expertise across marketing centers of excellence and orchestrate end to end marketing plans to drive growth, adoption, retention, and optimal audience experiences – across all stages of lifecycle.
- Build effective launch plans and strong value proposition articulation and tools to enable ability to successful at driving PBS growth and identifying relevant connections across Evernorth capabilities.
Requirements
- Bachelor’s degree preferred
- 8-10 plus years of marketing and business strategy experience
- Strong modern marketer: ability to understand and grasp marketing strategy and approach, leverage data and insights to inform strategy and recommended approach, link business need to action, understand how to leverage digital tactics/channels to execute marketing strategy.
- Health care industry experience strongly preferred.
- Ability to work effectively in dynamic, rapidly changing, team-based environment across multiple functions and in support of diverse buyers and geographies.
- Critical thinker and creative problem solver, who exercises good judgment in resolving difficult situations, prioritizes and can balance needs with enterprise objectives
- Ability to work in a fast-paced deadline-driven environment, and juggle multiple, sometimes competing, priorities and requirements
- Experience executing strategy within timeline, budget and quality standards
- Ability to motivate and influence others
- Goal oriented and personally accountable; resourceful and self-directed
- Adaptable and flexible; open minded, innovative and creative – seeks ‘out of box’ solutions
- Open communicator; excellent oral and written communication skills
- Customer focus
- Strategic mindset
- Strong interpersonal skills
- Self-motivated
- Able to work under pressure on multiple priorities
- Ability to work from a Cigna office 3 days a week, as requested by the business.
Benefits
- Health insurance
- 401(k) with company match
- Company paid life insurance
- Tuition reimbursement
- Minimum of 18 days of paid time off per year
- Paid holidays
- Well-being and behavioral health programs
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