The Channel Company is enabling technology partnerships across the channel eco-system.
With more than 3 decades of experience as the premier provider in the channel, The Channel Company helps the IT Channel with communication, recruitment, enablement, engagement, demand generation, and intelligence.

The Channel Company

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marketing

The Channel Company is a global leader in providing strategies and services for channel success. They specialize in channel strategy and program management, working closely with IT leaders, technology vendors, and solution partners to enhance their market positions and achieve strategic growth. With a strong focus on audience engagement and strategic insights, The Channel Company activates growth strategies through campaigns, content production, and custom events. Their events connect channel executives and decision-makers worldwide, while their media brands and awards amplify the influence of IT leaders. They also focus on empowering women leaders through platforms and events, promoting diversity and inclusion within the tech industry. Overall, The Channel Company offers comprehensive solutions for building, sustaining, and growing strategic channels across the global technology landscape.

The Channel Company is enabling technology partnerships across the channel eco-system. With more than 3 decades of experience as the premier provider in the channel, The Channel Company helps the IT Channel with communication, recruitment, enablement, engagement, demand generation, and intelligence.

• Plan, manage, and support partner marketing plans and campaigns, ensuring alignment with business goals across the MENAT region
• Serve as the primary point of contact for partners, providing guidance on marketing & sales tools and strategies to promote vendor products.
• Foster trusted relationships with key decision-makers to enable long-term success.
• Advise on and support the execution of marketing tactics, both online and offline
• Liaise with suppliers to facilitate top partnership contract renewals and drive usage and penetration growth among your partners
• Monitor, analyse, and optimize marketing campaign KPIs and overall performance, sharing feedback and recommendations.
• Present, proof read and support content creation in modern standard Arabic.
• Prepare detailed reports and presentations for clients, showcasing progress and actionable insights.
• Organize and deliver marketing webinars and one annual in-person event
• Collaborate with local teams on MDF requests and claims, ensuring compliance and accuracy.
• Manage agencies, oversee deliverables, and ensure high-quality outcomes.
• Preparation and onsite support for client and partner events. This includes bi-annual travel within Europe and more frequent client meetings/events across the MENAT region.

MENAT Partner Marketing Manager

Partner Marketing Manager working for a leading cloud service provider. Responsible for planning and managing partner marketing strategies and strengthening relationships in the MENAT region.

Partner Marketing Manager

Partner Marketing Manager at The Channel Company enhancing partner marketing strategies for tech clients in the MENAT region. Supporting marketing tactics and managing partner relationships in a B2B environment.

• Engagement with business owners and marketing managers
• Planning, managing and supporting the execution of partner marketing plans and campaigns
• Day-to-day management of existing partner relationships ensuring the partners are informed, enabled and driving actions
• Working with partner and local sales and marketing teams
• Creating marketing briefs for presentation and partner training
• Monitoring marketing campaign execution and ROI
• Monitor leads and be accountable for supporting the end-to-end lead management process
• Create and adapt data from a variety of data points to produce client-ready reporting and analytics
• Identification and resolution of client issues

Partner Marketing Manager – Thailand

Partner Marketing Manager consulting partners on marketing strategies and developing campaigns. Supporting IT partners with marketing plans and driving digital-led outcomes in ASEAN.

events

• Develop and execute strategies that drive awareness, engagement and conversions across multiple channels including paid ads, email, website, print, events and social media
• Managing social media networks including LinkedIn and Twitter; promoting the groups to ensure growth as well as managing content and PPC
• Proven ability to craft compelling content for integrated marketing campaigns across digital, social, print and email channels
• Ensuring content is current, accurate and relevant across websites and event collateral
• Closely monitor and report registrations, subscriptions and leads versus target on all events and media products, updating central sheets to ensure accurate financial reporting at group level
• Support the sales pipeline with highly qualified, sales ready leads for events and media
• Monitor customer metrics (sales, revenue, opens, clicks, CPR, CPA etc.) and create a robust testing and rollout plan, underpinning the effectiveness of all campaign activity
• Take a data-driven approach to customising marketing assets and campaigns across the portfolio
• Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns
• Manage, review and feedback on reporting and performance metrics
• Work closely with teams across the communities business and sales team on event and product development and improvements
• Work with the design department to develop the look and feel of events and the brand
• Manage event onsite collateral and presentations, ensuring all details are correct and within brand guidelines
• Manage social media, interviews, video at events as well as support the wider team onsite
• Contribute to overall knowledge and expertise within the wider marketing team.

Events & Media Marketing Manager

Marketing Manager responsible for enhancing brand presence and driving growth via events and media strategies. Working with a global marketing team at The Channel Company to support the APAC region.

• Engagement with business owners and marketing managers
• Planning, managing and supporting the execution of partner marketing plans and campaigns
• Day-to-day management of existing partner relationships ensuring the partners are informed, enabled and driving actions to support and grow our client’s revenues
• Working with partner and local sales and marketing teams to understand the solution focus and then take ownership of sourcing suitable materials provided by our client
• Creating marketing briefs for presentation and partner training
• Monitoring marketing campaign execution and ROI
• Monitor leads and be accountable for supporting the end-to-end lead management process
• Be responsive and act as the first point of contact for your client and partners
• Create and adapt data from a variety of data points to produce client-ready reporting and analytics
• Identification and resolution of client issues with escalation to Program Manager/Director where necessary.

Partner Marketing Manager, Indonesian Speaking

Partner Marketing Manager working with partners on marketing strategies and campaigns for the IT industry in the ASEAN region. Driving digital outcomes and supporting partner relationships in a hybrid work environment.

The Channel Company

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