Hybrid Partner Marketing Manager, Japan Region

at The Channel Company

• Job title: Partner Marketing Manager, Japan Region
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: React
• Location requirements: Hybrid, Japan

About the role

• Partner Marketing Manager helping partners maximize their marketing strategies and campaigns in the Japan region. Leveraging data-driven insights for IT channel growth through effective partner marketing.

Responsibilities

• Build and nurture strong relationships with partners, distributors, agencies, and internal teams, serving as the key bridge between partners, vendor stakeholders, and PMM/VPMM teams.
• Manage ongoing partner relationships on a daily basis, ensuring partners are informed, enabled, and actively driving initiatives that support and grow client revenue.
• Collaborate closely with partners and local sales and marketing teams to understand solution priorities, curate and adapt client-provided materials, and drive effective partner enablement and training initiatives.
• Develop clear and effective marketing briefs for presentations, partner enablement, and training sessions.
• Plan, manage, and support the execution of partner marketing plans and campaigns, including webinars and workshops, ensuring content alignment and smooth platform setup.
• Oversee partner events and campaign execution with end-to-end ownership, covering planning, logistics, coordination, and reporting.
• Monitor marketing campaign execution, leads, and ROI, maintaining accountability across the end-to-end lead management process.
• Proactively identify and resolve client or partner issues, escalating to the Program Manager or Director when required.

Requirements

• A minimum of 3-4 years work experience in Japan market in a Business-to-Business IT environment
• Experience in Account Management, Field Marketing, Partner Marketing, or B2B Event Marketing.
• Demonstrated success in B2B event management and partner-facing campaign execution.
• Excellent client liaison skills, ability to react and respond in a timely and effective manner
• The ability to develop relationships and become a trusted advisor
• Business level English both written and spoken, with the ability to adapt communication style to fit the audience
• Attention to details and meticulous in processes adhering to the project's requirements
• Proactive in learning new IT platforms and knowledge required
• Previous experience of working in a Marketing role; planning and developing full strategic marketing campaigns, including budget management and allocation
• Strong ownership, adaptability, and ability to manage both strategic and hands‑on tasks.
• Good knowledge of online (e.g. email marketing, SEO, SEA, social networks, display advertising, content syndication, video production) and offline Marketing campaign types (e.g. events, telemarketing, print advertising, sponsoring, incentives)
• Strong MS PowerPoint, Excel and Word skills with the ability to present information
• Additional Asian language would be an advantage (Korean/Mandarin/Hindi)

Benefits

• Health insurance
• Retirement plans
• Paid time off
• Flexible work arrangements
• Professional development