Marketing Manager responsible for enhancing brand presence and driving growth via events and media strategies. Working with a global marketing team at The Channel Company to support the APAC region.
Responsibilities
Develop and execute strategies that drive awareness, engagement and conversions across multiple channels including paid ads, email, website, print, events and social media
Managing social media networks including LinkedIn and Twitter; promoting the groups to ensure growth as well as managing content and PPC
Proven ability to craft compelling content for integrated marketing campaigns across digital, social, print and email channels
Ensuring content is current, accurate and relevant across websites and event collateral
Closely monitor and report registrations, subscriptions and leads versus target on all events and media products, updating central sheets to ensure accurate financial reporting at group level
Support the sales pipeline with highly qualified, sales ready leads for events and media
Monitor customer metrics (sales, revenue, opens, clicks, CPR, CPA etc.) and create a robust testing and rollout plan, underpinning the effectiveness of all campaign activity
Take a data-driven approach to customising marketing assets and campaigns across the portfolio
Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns
Manage, review and feedback on reporting and performance metrics
Work closely with teams across the communities business and sales team on event and product development and improvements
Work with the design department to develop the look and feel of events and the brand
Manage event onsite collateral and presentations, ensuring all details are correct and within brand guidelines
Manage social media, interviews, video at events as well as support the wider team onsite
Contribute to overall knowledge and expertise within the wider marketing team.
Requirements
3 to 5+ years events marketing experience, in B2B is essential
Experience in subscriptions and of the technology markets would be advantageous
Knowledge and experience of digital marketing with a focus on email marketing, social media and paid advertising
Experience in Analytics tools (such as Google/Adobe analytics) to report on campaign effectiveness
Experience in how marketing is used to drive leads and how that's measured
Excellent verbal and written communication skills
Experience of CRM platforms
Effective time management
A strong commercial acumen
The ability to work both independently and as part of a team
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