Hybrid Events & Media Marketing Manager

at The Channel Company

• Job title: Events & Media Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Petaling Jaya, Malaysia

About the role

• Marketing Manager responsible for enhancing brand presence and driving growth via events and media strategies. Working with a global marketing team at The Channel Company to support the APAC region.

Responsibilities

• Develop and execute strategies that drive awareness, engagement and conversions across multiple channels including paid ads, email, website, print, events and social media
• Managing social media networks including LinkedIn and Twitter; promoting the groups to ensure growth as well as managing content and PPC
• Proven ability to craft compelling content for integrated marketing campaigns across digital, social, print and email channels
• Ensuring content is current, accurate and relevant across websites and event collateral
• Closely monitor and report registrations, subscriptions and leads versus target on all events and media products, updating central sheets to ensure accurate financial reporting at group level
• Support the sales pipeline with highly qualified, sales ready leads for events and media
• Monitor customer metrics (sales, revenue, opens, clicks, CPR, CPA etc.) and create a robust testing and rollout plan, underpinning the effectiveness of all campaign activity
• Take a data-driven approach to customising marketing assets and campaigns across the portfolio
• Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns
• Manage, review and feedback on reporting and performance metrics
• Work closely with teams across the communities business and sales team on event and product development and improvements
• Work with the design department to develop the look and feel of events and the brand
• Manage event onsite collateral and presentations, ensuring all details are correct and within brand guidelines
• Manage social media, interviews, video at events as well as support the wider team onsite
• Contribute to overall knowledge and expertise within the wider marketing team.

Requirements

• 3 to 5+ years events marketing experience, in B2B is essential
• Experience in subscriptions and of the technology markets would be advantageous
• Knowledge and experience of digital marketing with a focus on email marketing, social media and paid advertising
• Experience in Analytics tools (such as Google/Adobe analytics) to report on campaign effectiveness
• Experience in how marketing is used to drive leads and how that's measured
• Excellent verbal and written communication skills
• Experience of CRM platforms
• Effective time management
• A strong commercial acumen
• The ability to work both independently and as part of a team
• A positive and enthusiastic approach to your work
• A willingness to learn and take on new ideas
• A good work ethic.

Benefits

• Hybrid working environment