SG
Scandinavian Tobacco GroupEvents Coordinator
Events Coordinator focusing on dynamic sales and customer satisfaction for Cigars International’s Texas retail team. Creating memorable experiences by managing premium event spaces in diverse settings.
About the role
- Develop and execute strategies that drive awareness, engagement and conversions across multiple channels including paid ads, email, website, print, events and social media
- Managing social media networks including LinkedIn and Twitter; promoting the groups to ensure growth as well as managing content and PPC
- Proven ability to craft compelling content for integrated marketing campaigns across digital, social, print and email channels
- Ensuring content is current, accurate and relevant across websites and event collateral
- Closely monitor and report registrations, subscriptions and leads versus target on all events and media products, updating central sheets to ensure accurate financial reporting at group level
- Support the sales pipeline with highly qualified, sales ready leads for events and media
- Monitor customer metrics (sales, revenue, opens, clicks, CPR, CPA etc.) and create a robust testing and rollout plan, underpinning the effectiveness of all campaign activity
- Take a data-driven approach to customising marketing assets and campaigns across the portfolio
- Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns
- Manage, review and feedback on reporting and performance metrics
- Work closely with teams across the communities business and sales team on event and product development and improvements
- Work with the design department to develop the look and feel of events and the brand
- Manage event onsite collateral and presentations, ensuring all details are correct and within brand guidelines
- Manage social media, interviews, video at events as well as support the wider team onsite
- Contribute to overall knowledge and expertise within the wider marketing team.
Requirements
- 3 to 5+ years events marketing experience, in B2B is essential
- Experience in subscriptions and of the technology markets would be advantageous
- Knowledge and experience of digital marketing with a focus on email marketing, social media and paid advertising
- Experience in Analytics tools (such as Google/Adobe analytics) to report on campaign effectiveness
- Experience in how marketing is used to drive leads and how that's measured
- Excellent verbal and written communication skills
- Experience of CRM platforms
- Effective time management
- A strong commercial acumen
- The ability to work both independently and as part of a team
- A positive and enthusiastic approach to your work
- A willingness to learn and take on new ideas
- A good work ethic.
Benefits
- Hybrid working environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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