Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- Marketing Programs Manager supporting demand generation across non-profit and education sectors. Driving integrated marketing campaigns and lead management processes for B2B software marketing.
Responsibilities
- Support integrated marketing campaigns across digital channels, email marketing, and events to generate qualified leads for the business
- Assist with event marketing activities including trade shows, webinars, and industry events, handling everything from planning through to post-event follow-up
- Create and manage marketing content working with the Content Manager to develop email campaigns, social media posts, and landing pages with consistent messaging
- Support lead management processes by helping to qualify and nurture prospects, working closely with sales teams to ensure smooth handoffs
Requirements
- Experience with marketing automation platforms like HubSpot, Marketo, or Pardot
- Proficiency in digital marketing channels including email marketing, social media management, and paid advertising campaigns
- Analytical mindset with data experience using metrics to measure and optimise campaign performance across different marketing channels
- B2B technology or software environment experience
Benefits
- 25 days holiday
- Matched pension scheme
- One charity day allocated
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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