Hybrid Director of Product Marketing – Growth, Demand

at TENEX.AI

• Job title: Director of Product Marketing – Growth, Demand
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Cyber Security, Go
• Location requirements: Hybrid, Sarasota, United States

About the role

• Director of Product Marketing leading growth and demand strategies in a rapidly growing AI-driven cybersecurity firm. Collaborating across teams to optimize marketing and increase lead generation.

Responsibilities

• Lead growth marketing strategy and execution across the full marketing funnel, focusing on conversion rate optimization, campaign performance, and measurable revenue impact.
• Own end-to-end campaign management and execution for product launches and key initiatives, including audience segmentation, channel strategy (SEO, paid media, email, webinars), and performance analysis.
• Drive content strategy and creation (e.g., case studies, white papers, blog posts, web copy) that translates complex technical capabilities into compelling, differentiated value propositions for target personas.
• Manage marketing data integrity and performance reporting, utilizing attribution modeling and marketing automation platforms (e.g., Hubspot, Salesforce) to derive actionable insights and optimize lead quality.
• Collaborate cross-functionally with Product, Sales, and Customer Success to support Go-To-Market (GTM) strategy and ensure marketing initiatives directly support sales and expansion goals.
• Execute and rigorously track KPIs, specifically measuring impact through metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and pipeline contribution.
• Act as the primary subject matter expert for Tenex.ai's products, owning the competitive intelligence and internal enablement necessary for sales and BDR teams.

Requirements

• 5-7+ years of progressive marketing experience, with a focus on Enterprise B2B SaaS and product marketing (cybersecurity strongly preferred).
• Proven track record in driving qualified lead generation, growth marketing, and campaign management that directly contributes to revenue growth.
• Exceptional writing, storytelling, and content creation skills, with the ability to simplify technical concepts into clear, engaging marketing materials.
• Expertise in marketing data management, reporting, and attribution modeling, with proficiency in enablement technologies (e.g., Hubspot, SalesForce).
• Experience collaborating with or managing BDR/SDR functions to optimize lead qualification and hand-off.
• Strong analytical mindset with a history of using data-driven decision-making to optimize marketing spend and performance.
• Outstanding communication, presentation, and cross-functional collaboration skills.
• Travel requirements, including industry events or lead generation initiatives, are possible.

Benefits

• Competitive salary and benefits package.
• A culture of growth and development, with opportunities to expand your knowledge in AI, cybersecurity, and emerging technologies.