Go - To - Market Associate at Haystack owning outbound prospecting and qualification of new sales opportunities. Collaborating with founders to develop mastery in the sales cycle and custom software offerings.
About the role
- Senior Product Marketing Manager responsible for EMEA GTM strategies, driving awareness and adoption for Mixpanel's analytics platform through marketing initiatives.
Responsibilities
- Develop and execute innovative GTM strategies for new feature launches, ensuring alignment with our overall business goals and market needs.
- Craft compelling positioning and messaging that clearly articulates the value and unique advantages of our new features to our target audience. Emphasis on storytelling here.
- Conduct thorough market and competitive research to understand customer needs, preferences, and pain points, integrating these insights into our marketing strategies.
- Collaborate closely with product management, sales, and customer success teams to gather feedback and ensure a seamless customer experience from product development through to launch. Contribute to sales enablement efforts.
- Partner with demand generation to implement targeted marketing campaigns to drive awareness, adoption, and engagement, utilizing a mix of digital, event, and content marketing tactics.
- Measure and analyze the effectiveness of GTM initiatives, leveraging data in Mixpanel to make informed decisions and optimize future launches.
- Serve as a brand ambassador, ensuring consistent messaging and branding across all marketing materials and channels. Develop exceptional content and work towards a strategic content calendar.
- Foster a culture of innovation and continuous improvement, staying ahead of industry trends and competitor activities.
Requirements
- Bachelor's degree.
- At least 5 years of experience in product marketing, preferably in the B2B SaaS sector.
- Proven track record of developing and executing successful GTM strategies for software products or services.
- Exceptional communication skills, both written and verbal, with the ability to craft compelling messages for diverse audiences.
- Strong analytical skills, with experience in market research and data-driven decision-making.
- Demonstrated ability to work collaboratively across functions and lead through influence.
- Creative thinker with a passion for innovation and a customer-first mindset.
Benefits
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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