Go - To - Market Associate at Haystack owning outbound prospecting and qualification of new sales opportunities. Collaborating with founders to develop mastery in the sales cycle and custom software offerings.
About the role
- Director of Product Marketing driving strategic marketing initiatives for Pluralsight’s technology learning platform. Partnering with cross-functional teams to shape messaging and customer engagement in the tech industry.
Responsibilities
- Own and evolve Pluralsight’s product positioning, messaging, and value propositions across key audiences (enterprise, tech teams, and individual learners)
- Define and refine pricing and packaging strategies that align to customer segments, willingness to pay, and market dynamics
- Translate complex technical capabilities into clear, compelling narratives
- Lead go-to-market planning for new product/solution launches and major releases
- Partner with Product to influence roadmap innovation based on market insights and customer needs
- Build and scale sales enablement programs, including pitch decks, battlecards, and competitive positioning
- Develop deep understanding of target personas, industries, and competitive landscape
- Build, mentor, and lead a high-performing product marketing team
Requirements
- 8-10+ years in product marketing, preferably in B2B SaaS, learning platforms, or developer-focused products
- proven leadership experience: leading product marketing teams, successful solution launches, and scaling GTM strategies
- turnaround experience: proven track record of navigating complex organizational pivots
- experience owning or partnering on Analyst Relations (e.g., Gartner, Forrester) to shape market perception and influence category positioning
- refined B2B Product Marketing skills: exceptional storytelling and communication skills; deep understanding of enterprise buyers and technical audiences; and, the ability to influence cross-functional stakeholders at all levels
Benefits
- competitive compensation
- bonus eligibility
- comprehensive medical coverage
- unlimited PTO
- wellness reimbursement
- professional development funds
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