Go-To-Market Coordinator at Andis supporting planning and execution of product launches across various segments. Involved in cross-functional collaboration and maintaining launch readiness.
Responsibilities
Coordinate go-to-market plans and execution for product launches and key marketing programs
Serve as the cross-functional hub—aligning Marketing, Product, Sales, Creative, and others through meetings, working sessions, and clear next steps
Maintain launch trackers, timelines, and working docs to drive visibility and readiness
Coordinate cross-functional launch activities—owners, deliverables, and timing—to keep teams aligned
Partner with Creative/Content to deliver launch assets and ensure information is accurate, consistent, and shared with stakeholders
Proactively gather missing inputs needed for launches, content creation, and sales enablement
Maintain product data and new item setup in internal systems/CMS, keeping files and shared assets organized and accessible
Support copywriting and content updates; build working knowledge of products, segments, and personas
Document customer journey touchpoints, messaging needs, and channel considerations
Maintain the print advertising calendar and coordinate related deliverables and deadlines
Support digital content execution with Digital/Brand teams, including asset organization and tracking
Monitor/respond to social comments and messages in Sprout Social; escalate as needed.
Requirements
Bachelor’s degree in Marketing, Communications, or related field
Strong project management and organizational skills; manage multiple priorities in a fast-paced environment
Excellent communication and cross-functional collaboration skills
Adaptable, proactive, and quick to learn new tools and processes
Proficient in Microsoft Office; Adobe Acrobat required (Illustrator/InDesign/Photoshop a plus)
Able to travel for events and photo/video shoots as needed.
Benefits
Competitive salary and comprehensive benefits package
Opportunities to grow and develop within a collaborative marketing team and organization
A culture that values teamwork, innovation, and continuous improvement
Hands‑on exposure to product launches that impact customers around the world
The chance to make a meaningful impact at a company with a strong heritage and an exciting future.
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