Hybrid CRM Manager, Braze Expert

at Ten Lifestyle Group

• Job title: CRM Manager, Braze Expert
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Toronto, Canada

About the role

• Lead CRM program management across Americas/EMEA regions while optimizing customer engagement using Braze. Collaborate globally to enhance CRM capabilities and drive strategic initiatives.

Responsibilities

• As CRM Manager (Customer Relationship Management), you will play a critical role in leading the delivery of our CRM program across the Americas/EMEA/LAC/APAC region while driving major strategic initiatives on a global scale.
• You will collaborate with stakeholders worldwide to scale and enhance our CRM capabilities and provide direct line management to team members as required.
• In this role, you will take full ownership of the Americas CRM landscape and agenda, working closely with a global, cross-functional team to drive day-to-day CRM planning, management, and execution across the region.
• The primary focus will be to deliver sustainable growth through ongoing tactical and strategic campaign optimization, supported by regular performance analysis and clear communication of insights back to the business.
• Own and lead the end-to-end delivery and performance of the CRM program across the Americas/EMEA/LAC/APAC region.
• Set the strategic direction for the Americas/EMEA/LAC/APAC CRM agenda, driving efficient day-to-day planning, management, and execution.
• Translate business objectives and customer insights into clear CRM plans and roadmaps.
• Champion a customer-first, value-led approach to CRM, aligned with best practice
• Serve as the primary regional authority and escalation point for all CRM-related activity.
• Lead the scoping, planning, and execution of major data, technology, and marketing automation initiatives to advance CRM capability and impact.
• Own CRM performance analysis and reporting across the region, delivering clear, actionable insights and recommendations to inform strategy, optimization, and business decision-making.

Requirements

• Significant experience as a CRM Manager with a deep understanding of core CRM principles.
• Proven line management experience is essential.
• Extensive experience with Email Service Providers (ESPs), including creating and reviewing complex segmentation queries.
• Minimum 2 years of experience with Braze
• Strong customer-centric mindset, covering campaign creation, lifecycle optimization, test & learn methodology, KPI definition, and reporting.
• Excellent data and analytical skills, with the ability to interpret insights and provide actionable recommendations.
• Proven track record in managing end-to-end CRM programs and email marketing processes.
• Expertise in CRM principles, email marketing, and customer lifecycle management.
• Demonstrated ability to drive measurable improvements in campaign effectiveness and KPIs.
• Ability to define, implement, and promote best practices in CRM and email marketing.
• Strong project management, communication, and analytical skills.
• Experience collaborating with global stakeholders and managing relationships with email service providers.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint).

Benefits

• Aside from regular Extended Health, Dental, Vision, we have other benefits listed below:
• Employee Assistance and mental wellness resources
• Travel offers from a variety of sources that allow great discounts on hotels, cruises, and rental cars. These vary by location.
• 3 extra float days after 3 years of work.
• One month off, fully paid sabbatical every 5 years of work, in addition to your Paid Time Off days.
• Full catalogue of learning modules that cover a wide range of categories for personal and professional development
• Discount on Pet Insurance and a variety of other non-travel perks and discounts
• Working Holidays: Ability to work from any of our 23 global offices for a short period of time
• DE & I Statement
• Widespread acceptance for every person. We encourage diverse philosophies, cultures, and backgrounds. We praise diversity and are dedicated to creating an inclusive work environment for our employees. This idea ties the Ten teams together. Ten is honored to be an Equal Opportunity Employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law